South Asia’s largest hospitality company, Also, it has continued to retain its position amongst the Top Two strongest brands in India across all sectors.
Speaking about the announcement, Mr. Puneet Chhatwal, Managing Director & Chief Executive Officer, Indian Hotels Company, said, “We are delighted that Taj has been ranked as one of the nation’s strongest brands and Number One in the hospitality industry for the second consecutive year, in spite of the hotel industry being under lockdown for half the year. The brand has demonstrated great resilience while contributing to the community and the country. The Taj brand has been a hallmark of excellence for over a century, and we remain committed to meeting the evolving needs of all our stakeholders.”
Brand Finance’s innovative strategy in the face of the pandemic, and its various COVID relief measures, including hosting medical fraternity across its hotels.report shows Taj securing a BSI (Brand Strength Index) score of 89.3 out of 100 along with an elite AAA brand strength rating based on factors such as marketing investment, stakeholder equity, and business performance. Brand Finance highlights the company’s
Brand Finance defines Brand Strength as the efficacy of a brand’s performance on intangible measures that are relative to its competitors. Each brand is assigned a BSI score out of 100, which feeds into the brand value calculation. Based on the calculations, each brand is assigned a corresponding rating up to AAA in a format similar to a credit rating. The full report can be accessed here.