The Advertising Club today announced the winners of the third edition of India’s premiere marketing awards – Marquees 2019 presented by Zee and powered by COLORS. Announced at the iconic Chhatrapati Shivaji Maharaj Vastu Sangrahalaya, formerly the Prince of Wales Museum of Western India, the awards saw the best of brands and industry thought leaders come together to celebrate successful brand stories that has contributed towards creating new benchmarks in the category.
The entries at this year’s MARQUEES were ajudged by a renowned jury chaired by industry stalwarts like Harsh Goenka, Chairman – RPG Enterprise along with category leaders like Neil George, Managing Director – NIVEA India Private Limited; Agnello Dias, CCO & Co-Founder – Taproot Dentsu; CVL Srinivas, Country Manager, India – WPP; and Naveen Chopra, Senior Advisor – TPG Capital India Pvt. Ltd.
Speaking about winning the MARQUEES 2019 Partho Dasgupta, President, The Advertising Club said said “Firstly, congratulations to the winners of this edition of the MARQUEES. Winning a MARQUEE is a true testimony of the success of your efforts and we are sure that it will play a key role in furthering the equity of your brand in the category. “
He added that “The MARQUEES have been instituted to celebrate great work done by brands and inspire the young marketing minds to push the envelope, experiment and deliver on ideas that can emerge as category gamechangers. In just a short span of 3 years the awards have already established its eminence as being a benchmark of innovation and superior performance in the category.”
Marquees has established itself as the foremost of all marketing awards. For the awards, The Ad Club (TAC) partnered with Kantar to design a robust and credible ranking mechanism to recognize marketing excellence of brands across a few generic and special categories. The selection process consisted of three steps to choose the nominees for each category of awards. The first step was to shortlist the brands based on brand performance, which was followed by incorporating additional evaluation measures that were then combined to give the jury a complete picture. Lastly, the screening jury finalized the winning brands based on the information provided and their own expertise.
Kantar’s methodology combined the background research and Brand shortlisting through the desk research, Syndicated reports and other industry reports to arrive at 10-12 top performing brands in each category based on size and growth. Besides the product performance, for each shortlisted brand, information related to brand communication, spends and distribution was also gathered for further assessment.
MARQUEES 2018 in just a short span of 3 years since inception has emerged as a premiere award recognizing marketing excellence. Winning the highly coveted MARQUEE is hence is a true testament of the success story of every winning brand and marketeer.