Aaj Tak overtakes major GECs with record Coverage of over 136 Million
Aaj Tak, the Nation’s undisputed No. 1 Hindi News Channel, has broken all records by being the first and only Hindi news channel to reach 136 million coverage (Source – BARC, TG: 4+, All India, Wk 31’16, Cov’000). This record is all the more remarkable with the fact that Aaj Tak is not just way ahead of the other trailing news channels, but is also the only News channel that has left behind major GECs like Zee Anmol, Star Utsav, Rishtey and Sony Sab.
This record places Aaj Tak as an unchallenged leader by far with a massive gap between the other trailing news channels making it the viewer’s clear choice. The consistent growth of the channel has clearly established the dominance of Aaj Tak.
Speaking on the viewership record, Mr. Ashish Bagga, Group CEO – India Today Group said, “Aaj Tak has been defining the News genre in India for over 15 years and has consistently led as the No.1 Hindi News Channel. This milestone is just one among the many records that the channel continues to break. The focus on the viewer and the philosophy of staying true to the promise of ‘Sabse Tez’ has always kept Aaj Tak in pole position ”.
Aaj Tak led through the week across all major news events especially in the story around collapse of the bridge on Mumbai Goa highway and continuing coverage of the Bulandshahr gang rape incident.
Source – BARC, TG: 4+, All India, Wk 31’16, Cov’000