Aaj Tak, India’s premier Hindi news channel, has once again secured the top spot in reach in the video news category, as per Nielsen’s Confluence solution covering 15-44 year olds from NCCS ABC households, from India’s one lac+ towns, and are users of Android smartphone.
The analysis encompassed 32 Hindi TV news brands available on respective mobile applications, YouTube channels, and websites, providing a holistic view of audience engagement across multiple digital platforms. Viewers accessing news only on Aggregators or 3rd party apps such as social media feed are not covered unless the click opens the browser window outside the app to the news website.
The success of Aaj Tak can be attributed to its extensive reach, capturing the attention of audiences accessing the app, website, and YouTube channel on their smartphones. Nielsen’s solution, Confluence, based on which this report has been prepared, considers news domains of Hindi news channels, focusing on Aaj Tak’s website, accounting for both video and text content consumption on the platform, further solidifying Aaj Tak’s dominance.
Sharing his thoughts on the findings, Salil Kumar, CEO of India Today Group Digital, expressed his pride in being ranked as the top Hindi news channel. He emphasized that this accomplishment is a testament to their unwavering dedication to providing their viewers with precise, real time, and accurate news. Salil Kumar extended his gratitude to the Indian audience for their loyalty and trust in Aaj Tak, making it their preferred source of news.
The Nielsen’s Confluence solution provides reach, behavior and engagement from its Android smartphone panel (covering content watched on YouTube and top VOD brands) including news watching behavior. By maintaining its leadership position, Aaj Tak has again demonstrated its dedication to providing its viewers with the highest quality news content.
A part of the India Today Group, Aaj Tak is India’s premiere Hindi news channel, offering comprehensive and unbiased news coverage across various topics, including politics, business, entertainment, sports, and more. With a dedicated team of journalists and state-of-the-art news-gathering infrastructure, Aaj Tak has established itself as the most trusted news brand for millions of viewers. Aaj Tak is also the world’s first news channel to cross 50 million subscribers mark on YouTube.