ABP Ananda with ‘Sharad Ananda’ back on Durga Pooja


As the most beloved festival is about to hit the calendar, ABP Ananda has once again taken the limelight with its treasured show, ‘Sharad Ananda’. The show captures all the spiritual and emotions of West Bengal to make sure the audience witness the holy celebration across the globe hence has special places into the heart of all Bengalis and has become a major platform to the advertising media as well.

The foremost element to be captures this year are:

Pujo Dekhun Ghore Boshe  A live telecast of puja rituals from the most well-known puja pandals of Kolkata on the days of Durga Pooja.

Tarokar Chokhe Taroka Pujo – The locals will be sharing their memories with the celebrities and the political personalities who will be visiting the local pandals.

Aamar Pujo – Celebrities will visit pandals/ pujo committees to share their ideas of ‘the new normal pujo celebration.

Pujor Adda– It will be conducted online this time, wherein Tollywood celebrities will participate in the talk-show from their homes.

The show will telecast 15+ programmes divided into 2 parts Animated Segments and Special segments.  This will include animated comedy show featuring Devi Durga and Lord Shiva along with their Bahons, complaining about various social issues. Pujor Casebook – A fun-filled animated segment based on the features of the biggest social media website – Facebook, wherein mythological characters will host the show in different ways.  Sarod Sradhyanjali – a chat show to discuss about legendary Bengali personalities such as Kishore Kumar, SD Barman, RD Barman, and Manna Dey. The latter will highlight Chaturthi, Panchami, Sasthi, Saptami, Ashtami, Navami& Dashami.

Like every year, the award show will be hosted as well in the way to have more fun. It has 185 awards spread across various divisions with a special award, Jelaar Shera Pujo  The district version of the Sharad Ananda Samman will also take place this year.

Last year, ABP Ananda was the number one channel during Durga Puja days, having surpassed all GECs and movie channels. [(Source:-BARC, TG:-15+ ABC, Mkt:-WB, Period:-04TH OCT-08TH OCT(2019)]. The more interested is that the channel has already building the momentum for this year’s festive season as it once again transcends the viewership of GECs & movie channels, acquiring the lead in the West Bengal TV Universe. [Source: BARC; Universe; Mkt: West Bengal; Period: Wk12-28’20].

This year’s ABP Ananda Sharad Ananda edition is presented by SRMB TMT, ABP Weddings, Ajanta Shoes, Dear Lottery, Parimal Agarbatti & Havells, Powered By RR Kabel, Co-Powered by Duraguard Cement and partnered by Shalimar Coconut Oil with Food Partner Dhara Cooking Oil  & Drive-In Partner Honda. They also have incorporated with brands like Sunsilk, Ananda Publishers, MP Birla Cements, Shoppers Stop, ABP Weddings, Cambridge Shirts, and Dhara Cooking Oil.

To witness the glory, click on the link below:


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