Since its inception in 2016, through 24×7 local news coverage, viewer-driven content, and on-ground initiatives, the Gujarati news channel, ABP Asmita successfully celebrates 5 glorious years of operations. ABP Asmita has reached a whopping 35 Mn Viewers and acquired a premier position in the fiercely competitive market of Gujarat.
(Source BARC, TG- 2+, Mkt- Gujarat/DD/DN, Jan-Sep’20, Cume Reach)
The channel, with its innovative formats and viewer-driven content, has created a strong resonance amongst the Gujarati viewers over the period of 5 years. ABP Asmita has been a leading channel in the region known for its ‘hard-core’ news content especially when it comes to providing the best election programming. During the Gujarat Assembly elections 2017, it became the first channel to introduce a conclave in the Gujarati news-genre. To shed light on the key issues of the state and address the concerns of the public, a well-established programme and ABP Asmita’s memorable conclave, ‘Asmita Maha Samvaad’, creates a platform for the incumbent government & the opposition.
Recognising the excellence & mettlesome spirit of several Gujaratis who have made significant strides in their respective fields, of the most impassioned initiatives of the channel is an award show, ‘Asmita Sanman Puraskar’.
A first of its kind interview show based on Mahatma Gandhi’s autobiography, Satya Na Prayogo has created history. The show takes a deep dive into stories, experiences, and journey of several renowned personalities of Gujarat. Every year in the form of Satya Na Prayogo Conclave, ABP Asmita also has an extension of this show conducted on the birth anniversary of Mahatma Gandhi hosting such famous personalities of the state who share their experiences on how Mahatma Gandhi’s lessons have helped them throughout their life.
The commitment towards responsible, impactful, and action-oriented journalism is what this channel is known for in all over the state, apart from the innovative content offerings. There are shows reflecting the Gujarati culture and its people like Maru Shehar Mari Vaat/Maru Gaam Mari Vaat/ Maro Ward Mari Vaat. With a fair & balanced approach to news, ABP Asmita coalesces prompt updates and incisive reportage in a unique ‘Choupal’.
ABP Asmita’s social awareness campaigns such as advocating road safety, water conservation, or a role in combating COVID-19 has time and again created a positive societal impact.
Mr. Avinash Pandey, CEO, ABP Network said, “It is moment of pride for us, as we mark the 5-year milestone in the growth story of ABP Asmita. Over the years, against all odds, we have provided our viewers with innovative content and memorable shows. For us, our viewers remain at the core of every milestone we achieve. They have supported us and trusted us with every piece of content. And as we embark on a fresh chapter, we plan to add more depth in our programming portfolio through various thoughtful and people-driven initiatives. We hope our viewers will continue to repose their faith in us.”