ABP Nadu crosses 3 million users milestone!

ABP Nadu is ABP Network's Tamil News Digital Platform

ABP Nadu, ABP Network’s newly launched Tamil News Digital Platform has reached a milestone of 3.2 million users in its 2nd month itself. (Source: Google Analytics 15 May – 14 June). With this, ABP Nadu has distinguished itself in the ultra-competitive Tamil Digital news space.

This milestone is especially noteworthy considering the top performer in the market stands at 8.2 million users (Source: Comscore – April 2021).

ABP Nadu’s unique content and unparalleled local news coverage have managed to appeal to the Tamil audiences in only two months since its arrival. It saw a whopping 15.4 Million Video Views on YouTube & Facebook.

Since its launch, ABP Nadu has introduced numerous video & text series such as ‘Thupparivalan’ and ‘Social Soldiers’, conducted a series of exclusive interviews with eminent personalities, launched new verticals like Personal Finance and Health and scaled up its local coverage. The platform has covered noteworthy stories on various key issues such as the recently concluded Tamil Nadu assembly elections, the free temple campaign, and the mismanagement of dead bodies of COVID-19 patients by the government in Theni. Also, the digital platform ran a hashtag on its social media platform called ‘#AskAbpNadu’ to resolve people’s queries/doubts related to the lockdown and other important issues. The platform has provided consistent delivery of quality content and unique engagement initiatives on social media have significantly contributed to the platform’s burgeoning user base.

Speaking on the achievement, Mr. Avinash Pandey, CEO, ABP Network said, “Our network has always been known for its credible coverage and viewer-driven content. When we launched ABP Nadu, we coalesced the same approach with the regional flavors of Tamil Nadu. The fact that we are celebrating such a tremendous milestone within our second month itself, is a testament to our dedication towards quality. These numbers will only motivate us to create better, stronger, and more engaging content. We hope our users will continue to repose their faith in us.”

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