ABP Network comes up with its new brand identity

ABP Network’s endeavour in championing change: A new identity

In order to progress in sync with future trends and to the changing consumption model, ABP Network has come up with all-new visual brand identity on December 16, 2020. During the COVID-19 pandemic, the news network has shown massive efficiency and strength. And, now to stride towards sustainable and responsible growth the brand is coming in its new visual avatar.

The new logo of the esteemed new network wants to focus on the concept of ‘limitlessness’. This new vision and the new outlook will denote limitless ambitions and aspirations, at a time where most of our countrymen are still limited by their values, societal beliefs, and views. The network wants to draw the line and show the people that the country has the limitless potential of youth, limitless pioneers in innovation, and limitless diversity in cultural skillsets.

“For India to fast-track into a future defined by greatness – it needs a champion to challenge, lift, and breakthrough these predefined limitations. The solution for the same is an open and informed society. And an open and informed society can only be created through the information that is impartial and limitless.” Said the CEO of ABP Network, Mr. Avinash Pandey.

ABP Network has massively invested in its new look and feel of the brand identity and chose to design it by world-class artists. The logo and the entire rebranding has been conceptualized by a Spain based global consultancy, Saffron Brand Consultants.

ABP Network is owned by Ananda Bazar Patrika (ABP) Group which was originally established in the year 1922. The ABP Group is headquartered in Kolkata, West Bengal. The news network comprises ABP News, ABP Ananda, ABP Sanjha, ABP Ganga, ABP Live, ABP Asmita, and ABP Majha. The Ananda Purashkar awards the Bengali writers every year by the House of Ananda. The group also prints eminent newspapers such as Ebela, The Telegraph, and Anandabazar Patrika.

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