According to Comscore, ABP Live has grown by 143%
According to Comscore MMX’s ‘Year On Year Review’ for January 2020 to January 2021, ABP Live has achieved the highest YoY growth. This is yet another accolade for the ABP Network and marks itself as a leader in the market once again. In the list of Comscore MMX YoY Overview, the network is the only news platform to have attained a threefold growth among all the 20 mentioned competitors with approximately 29.2 % YoY.
ABP Live emerged as the one-stop news destination for the viewers for the brilliant coverage they made during the COVID-19 and Bihar Elections. ABP’s Digital platform never failed to provide something new for its viewers even during the tough times of COVID-19 lockdown. The channel always offered a better viewing experience for the audiences and tightened its grip over the country’s content consumption. Apart from this, ABP Network has also forayed into podcasts, video content, and other forms of digital media to compete in this new era of the digital world.
On this achievement, Mr. Avinash Pandey, CEO, ABP Network said, “The importance of the digital prowess of a media company has been redefined in the COVID era and we have strived to offer the best to our viewers across different platforms. This data is a corroboration of the unmatched value offered by our digital platform, ABP Live. I’m proud to see that our content is being watched with utmost enthusiasm across various platforms. We hope our viewers will continue to repose their faith in us and make us undisputed leaders on the digital medium as well.”
ABP Network is a news and media company in many Indian languages and has a wide presence in India and abroad. The company is a group company of ABP, which was formed almost 90 years ago. Apart from Hindi and English, the news website is available in some of the prominent Indian languages such as Bangla, Marathi, Punjabi, and Gujarati.