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ALTBalaji Acquired stake In Tring, celebrity engagement platform

Madhushree Chakrabarty October 19, 2020
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ALTBalaji, a wholly owned subsidiary of Balaji Telefilms Limited, has acquired 17.5% stake in Tring at about ₹100 crores. Tring is a celebrity engagement program and was launched on February 2020 by Rahul Saini, Pranav Chabhadia and Akshay Saini and B. D. Inno Ventures Pvt Ltd is its parent company. The company has a wide range of celebrities offering digital services like DMs on Instagram, live video calls, personalized video shoutouts / messages, etc. As per the contract, to represent them on the board of B. D. Inno Ventures Pvt Ltd, the ALT Balaji will be appointing 1 Board Member.

Commenting on the current transaction Mrs. Shobha Kapoor, Managing Director Balaji Telefilms Limited said, “Balaji Telefilms has always believed in investing ahead of the curve and this investment in Tring allows us to better connect with audiences across India. We have successfully taken ALTBalaji to new heights since we launched in 2017, and today, we are one of the most loved Hindi OTT with award-winning shows on the platform. The team at Tring has done a tremendous job in such a short period, and we are confident that with our investment and support, they will scale much faster, bringing audiences closer to the celebrities they adore. We look forward to growing our businesses, given the numerous synergies that exist between Balaji Telefilms and Tring across target markets and customers.”

Commenting on the new development, Ekta Kapoor, Joint Managing Director, Balaji Telefilms Limited said, “Having been in the business of entertainment for more than two decades now, we value the bond between celebrities and their fans. Both ALTBalaji and Tring work with talent and try to bring them a step closer to their fans and vice-versa. We believe this synergy will work in favour of both the brands and help each other widen our reach. We believe in the talented team at Tring, who has immense potential to take the business to new heights.”

Speaking on this investment round, Akshay Saini Co-Founder Tring said, “It gives us immense confidence that industry stalwarts like the Balaji Telefilms group promoted by Mrs. Shobha Kapoor and Ekta Kapoor have invested in Tring and their belief in the Tring value proposition shows the potential of celebrity commerce space in India. Having them as partners in this journey provides valuable and key strategic inputs for Tring as we continue our market penetration and reach the masses. My cofounders Rahul and Pranav, with Tring’s core team of AdvaitKhadse and Mihir Parikh, and the fantastic team at Tring have contributed immensely to this journey we are on. We have just begun, it is day one.”

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