Hosts its National Flagship Seller Conference ‘Amazon Connect’ in Delhi


In line with festive preparedness, held the national edition of its flagship seller conference, ‘Amazon Connect’ in Delhi to engage with sellers and help them to grow further in the upcoming festive season. Launched last year, the conference aims to provide sellers with an integrated platform to interact closely with’s senior leadership, better understand the company’s seller-centric products & services, share and learn from their fellow sellers, get a sneak peek into upcoming innovations and understand emerging trends in e-commerce. The programme witnessed participation of more than 400 Amazon sellers.

Amazon Connect drives engagement with different segments of sellers and helps them understand how they can leverage various seller enablement and capability building initiatives that offers to scale their business profitably.  The event held had various interactive sessions planned, especially focused on tips and tricks for the sellers, including panel discussions to educate them about the best ways to leverage Amazon services and make this festive season sale blockbuster. For sellers who couldn’t make it to the conference, the event was even broadcasted live, which saw over 1000 sellers across India participating and benefiting from the initiative.

Elaborating on how the programme will benefit sellers in Delhi in line with festive preparedness, Mr. Gopal Pillai, Director & GM, Seller Services, Amazon India, said, “Employing a seller backwards approach like always, Amazon Connect has been specifically created with the intention of closely interacting with our seller community on our products & services. We recognize and value their contribution towards making a preferred online shopping destination. We look forward to interacting and seeking valuable feedback from our sellers to innovate our services to meet their requirements in the best possible way. During the festive season last year our sellers received orders from 97% of India’s pin codes which speaks volumes of the reach and market penetration for their businesses. With the festive period around the corner, we are positive that through Amazon Connect we will empower sellers to catalyse their growth on our marketplace.” at the conference also announced a suite of new initiatives, including new on-ground and online sessions under Seller University to prepare sellers for the upcoming sale. The event also updated sellers about the new feature- ‘Register to launch’ on the seller app to directly get launched using the app on the go. The sellers were also updated about the new rewards and recognition program for best performing sellers- based on overall sales, advertising and referral program.  For the third year row, three lucky sellers will also get a chance to visit the company’s headquarters in Seattle next year to meet the Amazon senior leadership and visit the campus. The event also comprised of a felicitation ceremony for high-performing sellers who have met Amazon’s high bar of quality customer experience consistently and substantially grown their business this year.

In line with its vision to transform the way India sells, has the most comprehensive suite of offerings for its sellers of all sizes and at every stage of their business lifecycle to help them get online and scale greater heights. Right from running an extensive education and skilling program for SMBs called Seller University that has over 700 videos in English, Hindi, Tamil, Telugu and Kannada with 7,500+ views a week to launching a dedicated Seller Mobile App that has been downloaded over 121,000 times Amazon has reached the important milestone of 2 lakh sellers on the marketplace in just four years of operations in India. Selling over 100 million products across various categories, Amazon has been constantly working towards empowering more sellers to embrace online selling, get access to a wide customer base across the country and even take their business to the global market.

Since its launch in June 2013, has been working extensively to launch services that meet different business requirements of sellers and help them grow their business profitably online. From offering Fulfilment By Amazon (a pay-as-you-go fulfilment service wherein  packs, ships and delivers products to customers, manages returns and does customer service on behalf of the sellers), innovating Easy Ship (an assisted shipping service that makes it easy for sellers to ship products across India), launching Seller Flex (bringing Amazon’s flagship FBA experience to the seller’s doorstep by implementing the FBA technology at sellers’ warehouses), introducing Amazon Tatkal (a service-on-wheels to help SMBs get online within 60 minutes), to building the largest storage capacity in ecommerce in India for sellers to the tune of 13 million cubic feet, has been helping sellers reach millions of customers across the country.

The company launched a Special Lending Program for sellers last year that enables them to easily access secured & unsecured loans between 5 lakh rupees to INR 2 crores from their partners Capital First and YES Bank. Its Global Selling Program launched in India in May 2015 has over 23,000 sellers today selling their ‘Made in India’ products on Amazon’s ten global marketplaces to millions of active worldwide customers.

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