Amazon.in Launches Store for Collectibles
Amazon.in announced the launch of a dedicated store for Collectibles. The new store comprises of collectibles from two categories – Entertainment and Sports that will provide Amazon.in customers direct access to thousands of collectibles in the form of sports and entertainment memorabilia from selected sellers. The store aims to connect prominent sellers directly with collectible enthusiasts from across the country.
The Collectibles store on Amazon.in is one of the largest online collections of original and limited edition collectibles for purchase directly from sellers and dealers. This new store features easy-to-use discovery tools to help open the collectibles world to customers, provides customers with high quality images and offer detailed information about the collectibles, all in one place! Amazon.in customers can explore collectibles selection from key sellers from across the country. Some of the prominent names include Entertainment Store, Ultra Media, Voxpop, Essence for entertainment and sports collectibles.
Currently, the Collectibles store also has a special football collection displayed as part of the on-going football world cup. Gauging the popularity of the World Cup, the store offers official merchandise such as t-shirts, bobble heads, mini football boots, flags, football, table flag and posters belonging to various teams and football clubs. This is a treat for football enthusiasts as unique and interesting products are made available for purchases and gifting.
Commenting on the launch, Gopal Pillai, Director and GM, Seller Services, Amazon India, said, “At Amazon, selection is one of the key pillars of our strategy. We are committed to ensure that the Amazon.in marketplace offers the widest and the most unique selection to our customers and helps sellers expand their reach and grow at a significant scale. The launch of the Collectibles store is part of our constant endeavor to provide our customers & sellers with a new opportunity to buy & sell products even from a niche category. This store will help sellers reach customers from across the country, along with providing enthusiasts access to collectibles of their interest, especially the football fans right now looking to buy their favorite team’s merchandize. This is definitely a key launch for us and we are excited about the possibilities of this store.”
Amazon.in’s Sports Collectibles store currently has a selection of hats, bats, jerseys, mugs, figurines, fan art, shot glasses, trading cards and autographed selection. The company has on-boarded 9 well known sellers offering ICC official merchandise and rare Olympic autographed selection. Currently, the category offers selection ranging from Manchester United fan art starting from INR 300 to extremely rare Sachin Tendulkar Autograph bats for 65k+.
Furthermore, Amazon.in’s Entertainment Collectibles store currently consists of thousands of apparel, comic books, movies & music, figurines, caps, autograph photographs and old movie posters. The company has on-boarded 6 well known sellers, namely The Entertainment Store which is selling official licensed and limited edition merchandise of Game of Thrones, Avengers etc. The company has also on-boarded Ultra Media House that is listing old movie posters from 70’s super hit films like Toofan and Bijlee. The category offers a selection of collectibles from Captain America posters starting at INR 199 to extremely limited edition Batman Figurines of upwards of INR 40k as well.
Essence offers opportunities to fans to own ICC licensed memorabilia marketed worldwide, such as Sachin Tendulkar’s personally autographed signed bat. Anish Shroff, CEO of Essence said, “Amazon.in’s Collectibles store helps us cater to an untapped sports ecosystem in India and to dramatically expand our audience while simultaneously providing access to affordable, limited-edition collectibles from some of the most significant celebrities.”
Jatin Varma, CEO of Comic Con India said, “Amazon.in’s Collectibles offers opportunities to fans to own licensed merchandise across movies, music and TV-shows. We are looking forward to partner online with Amazon.in’s Collectibles store. This will help us build our online presence and provide a platform to direct traffic to Amazon collectibles to purchase authentic merchandise from our key exhibitors/sellers.”
“I was looking for the Knock out Telstar football all over in Surat, and I finally found the original version of it on Amazon collectibles. Being such a huge fan of football, this belonging is priceless. I am so happy that I could buy it from a trusted platform where I don’t have to worry about it not being genuine,” said Satish Sharma, sports enthusiast, Surat.
To ensure a good customer experience, only selected sellers who fulfil the collectible store requirements will be invited by Amazon.in to sell through this store.