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Amazon Pay launches cash-load at doorstep

MediaInfoline January 19, 2018

Amazon Pay has launched cash load, enabling customers to add cash to their Amazon Pay balance account from the convenience of their doorstep. This feature is in addition to the existing facility of adding money to their accounts using their bank accounts and credit/debit cards.

When paying cash for their cash on delivery order, Amazon customers can now simply ask the delivery associate to add the leftover change or provide additional amount up to INR 10,000 to be added to their Amazon Pay balance. Amazon Pay balance offer customers a faster and more convenient way to pay, without sacrificing on the safety and assurance that they expect of Amazon.

With this industry first innovation Amazon is continuing to extend the convenience of Amazon Pay by making it possible for millions of customers to start making digital transactions and support the Government’s vision of encouraging electronic payment leading to a less-cash society in India. The services enable customers who are comfortable with only cash to purchase from digital product categories which they could not buy from earlier. For the Amazon marketplace where these digital categories are sold and for merchants who accept Amazon Pay, this service significantly expands the addressable customer segment.

The cash-load service is available across India at all pin-codes where Amazon logistic services delivers. Amazon Pay cash load, has been launched in line with Amazon’s commitment to enhancing customer payment experience and increasing their preference for digital payments.

Commenting on the launch, Mahendra Nerurkar, Director Amazon Pay said: “We continuously seek to enhance our customers’ payment experience and increase their preference for digital payments. With Amazon Pay cash load, customers across India can now easily load cash at their doorstep once and pay digitally henceforth.  1 in every 3 of our cash paying customer has already begun using the service and getting its benefits.”

With Amazon Pay balance, customers can go cashless and enjoy fast and easy checkouts, quicker refunds coupled with a secured shopping experience only on Customers get the benefit of ‘one-click’ payments with a faster and smoother check out process. Additionally, through Amazon Pay balance, customers can receive refunds faster than refunds to their bank accounts or credit cards. They can also view the details of balance transactions using an online statement. This statement provides a consolidated summary of all gift card credits and debits transactions such as balance added, promotional credits, balance expiry and redemption.


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