Angel One Ltd. has launched the #SuperIsHere campaign to promote its AI-powered Super App for wealth creation and investment. The campaign aims to attract GenZ and Millennials and expand into underpenetrated markets.
Our Analysis and Commentary
The #SuperIsHere Campaign: Empowering Investors in India’s Fintech Industry
In the ever-evolving landscape of the Indian fintech industry, Angel One Ltd. has taken a leap forward with the launch of their #SuperIsHere campaign. This revolutionary AI-powered campaign not only aims to encourage individuals across the nation but also seeks to empower them to leverage the power of data and technology in their wealth-creation journey through the Angel One Super App.
One of the standout features of the Super App highlighted by this campaign is its focus on speed, security, and reliable user experience. This is a crucial factor in today’s fast-paced and technologically-driven world, as investors and traders increasingly seek platforms that can keep up with their demands.
Under the guidance of Swedish director Anders Forsman, the #SuperIsHere campaign brilliantly captures the attention of investors, traders, and intenders by showcasing that the Super App is now available for a diverse investment journey. By partnering with influencers, utilizing social media platforms, and advertising across various media channels, Angel One ensures that the message reaches Gen Z and Millennials, who are looking to simplify and customize their investment experience.
To expand the Super App’s reach to Tier 2, Tier 3, and beyond cities, Angel One has planned extensive activation programs. This strategic approach proves their commitment to inclusivity and wide-scale adoption, ensuring that even those in underpenetrated markets can benefit from the Super App’s advanced features.
As stated by Mr. Prabhakar Tiwari, the Chief Growth Officer of Angel One Ltd., their mission is to empower every Indian investor. Through the Super App, Angel One delivers on this promise by providing a seamless and technologically advanced experience for investing and trading at all levels. The extensive data-driven approach employed by Angel One enables them to understand and cater to the specific needs of their clients, ensuring that the Super App’s curated journeys within the app are tailored to each individual’s preferences.
Mr. Dinesh Thakkar, Chairman & Managing Director of Angel One Ltd., emphasizes that the Super App has been developed with a deep understanding of how mobile apps have become integral to our lives. This resonates with investors and traders who increasingly rely on technology to facilitate their financial activities. The #SuperIsHere campaign aims to create Pan India awareness and appeal, as Angel One envisions the Super App becoming a go-to hub for all investment-related needs.
The Angel One Super App, a one-stop shop for online trading and investing, offers a range of services including direct mutual funds, sovereign gold bonds, NCDs, and more. It ensures a frictionless account opening process and simplified updates to bank accounts. Furthermore, clients can enjoy a personalized home page upon opening their account, granting them instant access to everything they need with a single tap. The app’s faster charting and order placement features, combined with transparent upfront charges, elevate the user experience to the highest level. Additionally, the ability to access vital data in offline mode ensures that users can keep track of their profits and losses, funds, and order status even when an internet connection is not available.
Overall, the #SuperIsHere campaign by Angel One Ltd. represents a significant milestone in the Indian fintech industry. Its positive impact will not only inspire more individuals to enter the world of investing but also encourage existing investors to explore the advantages of a technologically advanced platform like the Angel One Super App. By empowering investors across all levels and expanding into underpenetrated markets, Angel One is fostering organic growth and further cementing their position as India’s most trusted fintech company.
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The Revolutionary #SuperIsHere Campaign Unveils Angel One’s Smart Investing Super App
Angel One Ltd. (formerly known as Angel Broking Limited), India’s most trusted Fintech company, has launched the #SuperIsHere campaign. It is an AI-powered campaign that aims to encourage and empower billions across the nation to leverage the power of data and technology in their wealth-creation journey with the Angel One Super App. It also highlights the unique and unmissable features of the Super App, such as speed, security and reliable experience.
The #SuperIsHere campaign, driven by one of the renowned Swedish director Anders Forsman, enlightens investors, traders, and intenders that the Super App platform is now available for the diverse investment journey. The super app is built with customer centricity in mind, which is the reason the brand is trusted by 1.5 crore Indians. Through influencer partnerships, social media posts, business channels, news channels, Google, Meta advertisements, OTTs etc, this tech-powered campaign communicates how GenZ and Millennials can leverage the Super App for a customized and simplified investment experience. To bring the SuperApp experience live in Tier 2, Tier 3 and beyond cities, the company has also planned activation programs at a large scale.
Mr. Prabhakar Tiwari, Chief Growth Officer, Angel One Ltd., said, “Our mission is to empower every Indian investor through Angel One Super App, delivering a seamless and technologically advanced experience for investing and trading at all levels. We have utilized extensive data to comprehend client needs, enabling us to tailor curated journeys within the app. Through the #SuperIsHere campaign, we showcase the advantages of the Angel One Super App, aiming to attract more clients and expand into underpenetrated markets, thereby fostering organic growth.”
Mr. Dinesh Thakkar, Chairman & Managing Director of Angel One Ltd., said, “We completed 100% rollout of the Super App earlier this year. It has been built with deep understanding of how mobile apps are integral to our lives, and investors and traders are no different. #SuperIsHere campaign would create pan India awareness and appeal for our SuperApp.”
A one-stop shop that offers online trading & investing, direct mutual funds, sovereign gold bonds, NCDs and more, the Angel One Super App caters to clients including intenders, traders and investors. It ensures frictionless account opening and one-click bank updation. On opening the account, clients get a personalized home page, providing access to everything with a single tap, faster charting and order placement coupled with the highest level of transparency with charges displayed upfront. They can access data in offline mode for P&L, Funds and Order status basis last synced.
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