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Anil Kapoor & Ranveer Singh to promote Mankind Pharma’s ‘Health OK’

Shreoshree Chakrabarty March 30, 2021
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Mankind Pharma, a renowned pharmaceutical company in India expands its OTC range of products. Its ‘Health OK’ multivitamin tablet which was a part of the drug category since 2013, has now been incorporated in the OTC category as a food supplement. The company signs in Bollywood superstars, Anil Kapoor and Ranveer Kapoor as brand ambassadors.

To cope up with modern lifestyle problems, ‘Health OK’, multivitamin and mineral tablet, with its unique formulations of Natural Ginseng and Taurine for maintaining energy, 20 multivitamin and minerals helps in improving overall health and Vitamin C, D and Zinc, for building Immunity.

In a fast-moving world, people tend to skip meals, due to which they look for convenient and unhealthy eating habits leading to regular tiredness, fatigue and weakness. These are the signs of lack of macro and micronutrients, hence, resulting in low energy and deteriorating overall health.

According to studies, multivitamins are consumed for mainly two reasons, overall fitness and health and to keep up the energy levels in the hectic lifestyle.

To intensify and aware people of the product, the Age-defying Anil Kapoor and iconic youth superstar Ranveer Singh have come together to spread the message of a healthy and energetic lifestyle. Both the actors are the epitome of a healthy lifestyle and super-energetic personality.

The TVC opens with Anil Kapoor and Ranveer Singh working back-to-back in an office, leading to a hectic and tight schedule for both. This emphasizes the element that their energy level remains constant throughout the day. The duo reveals ‘Health OK’ as their secret of energy and fitness, towards the end of the video.

To promote the product, strengthen its presence and amplify awareness, the brand has adopted 360 degree integrated campaigns across all platforms including Print, TV and Digital and OOH.

Speaking on the association, brand ambassador Anil Kapoor said, “I am delighted to associate with a brand like Mankind Pharma who has been working effectively in making India a self-reliant country. With the new product launch, I am excited to represent Health OK to reach the masses.”

Commenting on the association, brand ambassador Ranveer Singh said, “I am excited to be a part of the brand’s endeavour and extend my support to the brand’s vision. In our hectic lifestyle, we tend to forget about the vitamins and minerals that our body requires. I am sure that people will benefit immensely from this new product by Health Ok. I look forward to being a part of their growth journey.”

Talking about the launch of the new brand category, Joy Chatterjee, General Manager, Sales and Marketing, Mankind Pharma, said, “The reason behind including ‘Health OK’ in the OTC segment was mainly because nowadays the hectic lifestyles that people live, they frequently face issues related to low energy, tiredness and fatigue. Our plan to expand our OTC category has been strategically thought out as we constantly strive to provide solutions to our target consumers to better their lifestyle issues. In the near future, we have rigours plans to strengthen the overall category with existing brands, and additionally expand the products portfolio. Having on-boarded two Mega Superstars, Anil Kapoor and Ranveer Singh will help us further strengthen and build the awareness for this category.”

In the ongoing situation of the COVID-19 pandemic, there is an increased focus on preventive healthcare. Mankind Pharma is fully committed to satisfy the aspiring needs and help consumers to get the best quality products. Factors such as rising health conditions, changing diets and eating habits have led to an uprising demand in the market.

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