AnyTag extends ‘Lookalike Modeling of influencers’ to brands, agencies and marketers
Brand enablement platform that provides technology and solutions for marketers, influencers, publishers and business owners, AnyMind Group is opening up its influencer marketing platform, AnyTag. The platform has been launched to talent management agencies, influencer agencies, and multi-channel networks (or collectively, influencer companies).
The company also announced new features for marketers including lookalike modeling of influencers through natural language processing (NLP) and easier identification of brands an influencer has worked with before. The moves were designed to make influencer marketing more collaborative, addressable, and accurate.
The platform has already been used by marketing and public relations agencies across Asia. The company has also added the ability for influencer companies to leverage on the AnyTag platform for deeper social media and channel analytics of their own influencers, identification of brand collaboration opportunities, and real-time campaign reporting.
Also, influencer companies can also get AnyMind Group’s offerings in the direct-to-consumer space, including cloud manufacturing, e-commerce, and logistics, to enable their talents to create their own brands and sell their own branded products.
Rohit Sharma, Chief Operating Officer of AnyMind Group said: “Influencer marketing as we know it is entering its next stage of evolution. One which is more collaborative, addressable, and accurate, driven by key advancements in influencer marketing platforms, social media platforms and shifts towards influencers going direct-to-consumer. We now have the tech and business infrastructure to drive greater industry advancement across Asia and beyond.”
On the newly announced features for the AnyTag platform, Sharma said: “Over the years, we have built a highly robust platform not just with a keen focus on functionality, but also one where we help marketers unlock opportunities for big data utilization in influencer marketing – from understanding user conversions and conversations to predictions, recommendations and more. We will continue innovating and pushing boundaries in the technological aspect of influencer marketing and drive the next stage of evolution.”