Apollo Munich introduces WINSURE: A new category in health insurance
In an endeavor to offer a unique winning proposition to its customers, Apollo Munich Health Insurance (AMHI) introduced a new category ‘WINSURE’ with its revolutionary WIN-WIN health insurance plan called ‘HEALTH WALLET’. This one-of-a-kind policy is set to redefine the health insurance category by addressing pertinent questions such as value for money, ease and great service. Health Wallet not only addresses the current needs of the customers by paying for their hospitalisation and OPD expenses that are usually not covered by health insurance policies, but also ensures affordability of continuing their policy in later years.
The disruptive and innovative Health Wallet plan comes with apath-breaking’RESERVE’ benefit. True to its name, this feature creates a reserve kitty for the customers that can be used for a variety of out-of-pocket expenses such as speech therapy, purchase of medicines, vaccinations, dental expenses, diagnostic tests, spectacles, contact lenses, medical devices like blood pressure and sugar monitors, oxymeters, prosthetics, consultations with medical practitioner, physiotherapist, dietician etc. That’s not all, it also allows the user with the flexibility of paying for ‘non-payable items’ thatare generally excluded from any health insurance. As a unique offering, it pays for other medicalexpenses that are not covered under any other medical insurance such as cosmetictreatment, Alzheimer’s etc.Last but not the least, customers can even use this reserve amount to fund for co-payment and deductible cost.
The most interesting part of the RESERVE benefit is that it lets your money earn for you. Every year the unused reserve amount gets carried forward and earns a 6% bonus. This accumulated reserve kitty can in turn be used to pay upto 50% of the renewal premium, post 5 continuous renewals. It is unarguably a new milestone in health insurance industry that addresses the Indian savings and returns mindset and allows the customers to fund for their health insurance premium in the later years.
Speaking on this announcement, Suraj Mishra: CEO – South & Central Zone, Apollo Munich Health Insurance said,“With changing lifestyles, healthcare needs of Indians are changing at a rapid pace and with this, we believe it is imperative for the health insurance sector to redefine itself to cater to the evolving needs of customers. With respect to healthcare financing there are three major insights at hand and perhaps also the reason for low health insurance penetration. One – India ranks 183 out of 189 countries on account of out of pocket expenses, which means almost 70% of healthcare expenses incurred is out of pocket. Two – Indian customers are probably most judicious as they always look for great value for money and it has been imbibed in their minds to save money and plan for their future. Three – Post retirement people are worried about funding health insurance premiums. These pertinent concern areas of customers lead us to re-invent the industry. Today we are proud to be the pioneers in leading this change for our sector and introducing a new category WINSURE, along with a revolutionary product – “Health Wallet” which addresses all of the above concerns”.
“Health Wallet, a next-gen product has been designed to address various dilemmas people have while buying health insurance and caters to their complete healthcare financing needs. Health Wallet is set to create a new vocabulary under the premise of ‘WIN-WIN’ deal. It’s an absolute WIN when all your healthcare needs from OPD to hospitalisation to emergency are addressed by a single plan and also a WIN your money earns for your tomorrow. With this, we strongly believe that we will bring change in the communities at large through our distinctive offering and will continue our endeavour in making India a health confident nation.”
Additionally, at the event, Mr. Jacob introduced Bollywood celebrity, Farhan Akhtar as the brand ambassador of the Company. He is an eminent multi-facet personality, who has succeeded in various aspects of life from being an actor, writer, director, songwriter to a doting father and fitness enthusiast. Sharing his views on the association, Farhan Akhtar opined, “I have always believed that healthcare is not a privilege but a right. In a country where on one hand healthcare is becoming so sophisticated that people around the world come to India for treatment; on the other hand most Indians can’t afford these services. It saddens me to know that over 7 crore families in Indiaget pushed below poverty line every year while trying to tend to the healthcare needs of their loved one. Seeing what an unforeseen health episode can do to a family, I believe health insurance is a necessity for all as it not only enables access to quality healthcare but also protects the dreams of a family.I feel a sense of pride to be associated with the concept of health insuranceand more so with Apollo Munich for their passion and purpose of making India health confident.”