Apparel Group is pleased to announce the opening of the first-ever Victoria’s Secret Beauty concept store at Pune’s newest shopping destination, Phoenix Mall of the Millennium, Wakad. The launch of this store is in line with the global conglomerate’s commitment to bringing innovative retail concepts while growing its presence in regional markets.
The new store’s unique design and polished ambience capture the essence of Victoria’s Secret global reputation for excellence and style. The store will become a one-stop shop for all beauty needs, offering a wide range of products from fragrances to accessories, and promising to be an exceptional experience for beauty lovers in the region. Among the offerings at Victoria’s Secret Beauty in Pune are the brand’s signature assortment of popular fine fragrances, body mists & lotions, fashion forward accessories from the latest handbags to the best cosmetic cases and more. The store will also feature award-winning scents such as Bombshell, Very Sexy, Tease, and Heavenly, in addition to the highly anticipated Bare Rose Collection.
“We are thrilled to bring the iconic Victoria’s Secret Beauty brand to Pune and provide an exceptional shopping experience for beauty enthusiasts in the region,” said Mr. Tushar Ved, President of Apparel Group India. “At Apparel Group, we are committed to bringing the most coveted international brands closer to Indian consumers. The opening of this store is a testament to our mission of providing the most desirable international brands to discerning customers”.
Mr. Abhishek Bajpai, CEO of Apparel Group India added, “With its high concentration of affluent consumers, Pune was a natural choice for us to expand our presence in Tier II cities. We are confident that the choice of Phoenix Mall of the Millennium as the store’s location will further strengthen our commitment to reaching our target audience through the newest shopping destination in the city.”
The store’s groundbreaking design and “Store of the Future” concept create a truly unique beauty and accessories experience. Victoria’s Secret Beauty at Phoenix Mall of the Millennium is open to the public from 4th November 2023, inviting residents and visitors to discover the brand’s exceptional collection of beauty products and accessories.
