Asian Paints brings back its original web series ‘Where The Heart Is’
The definition of a home and the meaning of spending time with our loved-ones, post lockdown has dramatically been altered. But do the celebrities we follow to feel the same? As Asian Paints announces the return of the most-awaited, admired and original web series, ‘Where The Heart Is’ Season 4, we can find out what home means to them in this new world.
Reminding us why our homes are our sanctuary, the show will give the exclusive tour of seven uniquely beautiful homes of seven much-admired celebrities. The web-series will delve into the meaning of relationships and what truly makes a home what it is with insights into the celebrity’s personal life and decor inspiration. The renowned musician and composer Shankar Mahadevan is going to feature in the first episode that will go live on the 5th of March.
The reality that this show’s legacy lies in, is what has always been a sense of discovery for the viewer. The show has brought to life a wide variety of homes across the country, be it through curated décor elements, unique collectables or a simple colourful wall and has set a true visual benchmark in this space. As Asian Paints has gone on to showcase 22 homes, 27 celebrities, a strong connection has been forged between the show and consumers, garnering more than 250 million views in the last three years. Asian Paints, with each episode, brings forth renowned personalities from various fields who have their own uniqueness, and distinct connection with their homes. And for the viewers, it will be a pleasure to witness who that personality is for real and how they infuse décor into their relationships.
Offering a glimpse into who they are off-screen and off the field, this year the likes of Prateek Kuhad, Anita Dongre, Shakti Mohan and Mukti Mohan, Tamanna Bhatia, Smriti Mandana, Rajkumar Rao and Shankar Mahadevan will be opening their doors to viewers.
A few new elements will be added to the show this season. Richer décor stories of the celebrities and their homes will be unveiled in front of the viewers in Season 4. Viewers will get to see more of their favourite star’s home, with a spaces-first approach. The new season aims to capture those real, lived-in, warm spaces of the celebrity’s homes that are truly theirs, a space that reflects their true self and deeply resonates with them- whether it’s a minor choice or a bold change that reflects décor confidence. Further, viewers will get to know the celebrity’s concept of family, togetherness and what homes mean to them in this new world and their experiences and moments during the lockdown. The show will bring forward how shared love for a home strengthens the beauty of relationships. From the personality, one can also expect a few passionate ideas and tips on decorating a home.
With this season comes a new and exciting element for their ardent fans where a special giveaway belonging to the celebrity for every episode can be won by a lucky viewer.
Commenting on the show, Amit Syngle, MD and CEO, Asian Paints Limited, said, “We are delighted to launch Season 4 of the much-loved series, Where the Heart Is to our consumers. Apart from giving them the opportunity to see the persona behind their favorite personality, the series has been a platform that has inspired consumers and created aspirations among viewers to design beautiful homes and appreciate their livings spaces more; all this through the beautiful homes and stories of some of India’s most admired personalities. At Asian Paints, we believe a house is a true depiction of a person’s character, hence, the mood, style and indulgence of this show makes the viewer feel the love and labor that goes into designing every space up close. It also shares insightful tips on interior design to help viewers beautify their own spaces. This drives a strong point home for us.”
Planning and shooting for the show took place as lockdowns were lifted across the country. Joshua Karthik, series creator and CEO at Stories in Motion, said, “The safety of our teams and that of our celebrity hosts was of utmost importance to us and to Asian Paints at every point. From a strict mask protocol to sanitization of gear and equipment, from restrictions on crew size to mandatory testing before shoots, no stone was left unturned to ensure that our visits to the homes of our hosts were treated with care. It has been a challenge, but art loves constraints, and we found ourselves pushed to tell even better stories this year through WhereTthe Heart Is season four.”
Celebrate the marvel that lies in our daily life and watch out for the Asian Paints Where The Heart Is Season 4.