Asianet News beats GECs to occupy the no : 2 position in Kerala


Asianet News, Malayalam’s premier news channel has created television history by becoming the first news channel to beat general entertainment channels (GECs) in popularity ratings.  This unprecedented record notched up by Asianet News is shown by the recent ratings released by BARC (Broadcast Audience Research Council) , the premier industry body involved in television audience measurement in India.  The channel’s flagship one hour-long program News Hour broke all records during the week by capturing more than 50% of viewership by any news channel.

The feat notched up by Asianet News, Malayalam’s first and foremost television channel, is also a tribute to the enviable media literacy of Kerala, India’s most literate state with the highest indices in human resources development.  As for Asianet News, the unquestioned leader in Malayalam television market ever since it was founded more than two decades ago, this is yet another landmark in its history marked by truthful and brave journalism.

Male AB 22+, Kerala U+R

Male AB 22+
GRP: Wk 28
   Asianet News309
   Mazhavil Manorama(v)273
   Asianet Movies264
   Surya TV256
   Surya Movies247
   Manorama News174
   Mathrubhumi News162
   Flowers TV158
   Kairali TV120
   Kochu TV90
   Asianet Plus88
   Surya Music74
   People TV69
   Surya Comedy59
   We TV56
   Amrita TV52
   News 18 Kerala44
   Media One TV41

For prime time also we can take 8 wk avg

Rel.Share%-All Days 18.00-24.00 hrs
Wk 21Wk 22Wk 23Wk 24Wk 25Wk 26Wk 27Wk 28Avg
Asianet News42%41%46%42%42%44%41%41%43%
Manorama News21%23%18%22%24%21%23%20%22%
Mathrubhumi News23%24%23%24%21%22%20%21%22%
News 18 Kerala7%6%7%7%6%6%6%5%6%
Mangalam TV1%1%1%1%2%2%1%


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