Axis Bank launches ‘Dil Se Open Celebrations’ with exciting deals and discounts

Axis Bank announces its ‘Dil Se Open Celebrations’; offers lucrative deals and discounts across e- commerce platforms and local retailers

Axis Bank, India’s third-largest private sector bank, today announced the launch of ‘Dil Se Open Celebrations’ to offer exciting deals and discounts on shopping, restaurants and various other retail loan products. Axis Bank customers can enjoy discounts on several well-known brands across e-commerce, lifestyle, electronics and fashion platforms by purchasing through the Bank’s debit and credit cards. Over and above the offers, they can also benefit from additional cashback offers for shopping via Bank’s Grab Deals platform

The Bank will also offer exciting loan products to its customers enabling them to make the most of the festive season. Axis Bank is offering waivers of 12 EMIs on select home loan products and providing on-road finance without any processing fees for two-wheelers customers. For business owners, the Bank will be offering several benefits on term loans, equipment loan and commercial vehicle finance.

On the occasion, Sumit Bali, Group Executive and Head – Retail Lending, Axis Bank said, “This festive season we have partnered with esteemed brands and also the local retailers to offer array of options to choose from. We wish to add to the on-going festivities, by offering our customers great deals and discounts across shopping and loan products. We are certain that these exciting offers will double the festive fervour.”  

To boost the local retailers, Axis Bank has roped in more than 2500 local stores across 50 cities. The bank customers will get discounts up to 20 percent on shopping from these stores.

Sr No Loans  Offers 
1Personal Loan
  • Interest rate starting at 10.25% p.a.*
  • Flat processing fees of Rs. 4999/*- + GST
2Education Loans
  • Interest rates starting at 8.99% p.a.* for universities in India & Abroad
  • Unsecured loan up to Rs. 40 lakhs, for 15 years
  • 100% funding of cost of education
3Gold Loans
  • Interest rate starting @9%p.a.* 
  • 0.25% processing fees*
  • Funds in 60 minutes
4Overdraft Against Fixed Deposit
  • Overdraft of up to 85% of Fixed Deposit amount
 524×7 Personal Loans
  • Pay EMI as low as Rs 2,249 per lakh* 
  • Flexible tenure of up to 60 months
  • Instant paperless disbursal**
  • Multiple e-income assessment options
  • Loans up to 10 lacs
  • Digital KYC verification
6Working Capital and Term Loan
  • Flat 50% off on processing fees  
  • Avail loan up to ₹5 crore, loan to value of upto 100% of collateral

Axis Bank has also rolled out a ‘Dil Se Open Celebrations’ campaign to communicate these lucrative offers and deals to its customers. This campaign is not just about offers, it serves as a reminder to all of us to celebrate and be open to happiness, whether big or small, kyunki Diwali roz roz nahi aati. The campaigns will be aired on television, digital, OOH and other offline mediums communicating countless offers to its customers.

View the campaigns here:

Campaign 1-

Campaign 2-

Campaign 3-

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