Bajaj Electricals Ltd. Launches Bajaj Corona

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Bajaj Electricals Ltd., the country’s leading consumer durable and lighting company, have launched Bajaj Corona 3 step LED dimmer bulbs. An innovative product in the LED category, it allows the consumer to enjoy 3 stages of ambient lighting by adjusting its wattage which operates with a simple ON / OFF switch. Bajaj Corona LED bulbs come in Cool Day lights with 2 variants (8W & 12 W).

“The right amount of lighting can completely transform the ambience, be it homes, offices or institutions. Consumers have different lighting needs at different times of the day. They want bright lights while reading or entertaining friends and family at home. On the other hand, they prefer softer lighting while having dinner or watching TV, to set the right mood. Currently, the options available in the market to meet this requirement are either too expensive or inconvenient (e.g. installation of separate dimmer control for a single bulb or multiple bulbs with individual switch on/off). The Bajaj Corona 3 step dimmer LED comes at attractive prices of Rs. 490 (12W) & Rs. 300 (8W)”, says Mr. Amit Sethi, VP & Country Head, Marketing.

“With Bajaj Corona 3 step dimmer LED, consumers have the power to choose the amount of light as per their need. It works at three different light intensities with their existing ON/OFF switch. Be it the bedroom, living room or the kids’ room, Corona 3 step dimmer bulb can be fitted on the existing bulb holders. Its high CRI (color rendering index) of >80 also allows objects to be seen in their natural colors”.

Along with creating the perfect mood, this 3 step LED dimmer also conserves 85% energy over conventional bulbs. “A lot of shopping malls / standalone brand stores keep their lights switched on after closing the outlet. Also, many Indian consumers keep at least one light switched on while leaving the house, which causes energy consumption. We encourage consumers, institutions and offices to use Bajaj Corona 3 step dimmer LED and help conserve energy”, says Mr. Amit Sethi.


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