New research shows that BBC.com is the number one choice for international online news in India.
According to the latest Ipsos Affluent Survey*, the corporation’s digital news services – BBC.com and the BBC News app – are the top destinations for India’s affluent audience seeking impartial, high quality global news, sport and features content. The independent research, which looks at media consumption amongst affluent adults in the Asia Pacific region, shows that the BBC’s online news services are used by more of this group than any other international news brand in India.
The survey also reveals that the BBC’s 24 hour international television news channel, BBC World News, is the top international English news channel for reaching influential opinion leaders on a weekly basis.**
Welcoming the results of the new research, Jim Egan, CEO for BBC Global News Ltd, said: “In an age of increasing fake news, these findings show that Indian audiences want access to the trustworthy, impartial and world-class journalism that only the BBC can supply. Following recent investment, India is now home to our second largest bureau, after our London headquarters, and remains an important market for us. To see our commitment here paying dividends is great news, especially with such a coveted, premium audience.”
*Source: Ipsos affluent survey India Q3 2016 – Q2 2017. Universe /sample: 2,316,517/3,245 among all affluent.
** Source: Ipsos affluent survey India Q3 2016 – Q2 2017. Universe / sample: 694,866/877. Past 7 days viewership. Among those who engaged in any business activity in past 12 months.