BBC to launch major new business programme from India
The BBC is launching a brand new business programme which will broadcast from the BBC’s Delhi bureau and air on both BBC World Service English (radio) and BBC World News (TV).
Starting November 9th in the prime time slot of 9pm IST, WorklifeIndia will be a half-hour weekly programme providing real-time conversations on the realities of modern life. Anchored from the Delhi studio, specially adapted for TV and radio, and presented by Divya Arya and Devina Gupta, it will tackle issues around money, work, family, business and finance for both a South Asian audience and global audience. Whether it’s discussing women in the workplace, schooling, starting a business, technology, or creativity, the show will be informative, revealing, personal and above all relevant. The aim is to offer a positive understanding of the changing factors that shape all our lives. The programme will then go daily in Spring 2019, and will also be available as a podcast.
Divya Arya said: “WorklifeIndia will be more than just a straight business programme. We’ll be exploring modern life from a host of angles – from working life, schooling, creativity, technology or romance, we’ll be bringing these fascinating stories and debates from India to the world.”
Devina Gupta said: “We’re thrilled to be launching WorklifeIndia for TV, radio and podcast from our specially adapted Delhi studio. All the issues that we will discuss are part of everyday life anywhere in the world. But being made in Delhi, the programme offers a unique perspective by using expertise from across India and Asia. It is a unique multi-platform conversation from Delhi to the world.”
Rupa Jha, Head of BBC Indian Languages, said: “We are delighted to have a new programme in English made in India and drawing on the expertise found in Delhi and beyond to discuss issues of relevance to the whole world. It is a programme about money and opportunity but one that’s also about saving, spending, and sharing what money can give and recognising the daily reality of a world of huge opportunities and huge disparities.”
Naveen Jhunjhunwala, COO of BBC Global News India, said: “We are very excited to be collaborating with BBC World Service to bring this new programme to BBC World News viewers, thanks to our special Delhi studio adapted for both radio and TV, particularly as Ipsos has just named the BBC as the top international news brand in India this week.”
The programme will pick up on key issues to extract global lessons from local issues. Guests and panelists will be drawn from the business community, academics and experts in Delhi and Mumbai. The show will also leverage the wealth of expertise and talent in the BBC’s Delhi and Mumbai bureaus from across the BBC’s English and Language services. It will also draw on the Business Unit’s expertise and contacts in London, New York, Singapore and elsewhere.