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BBC micro:bit coding device launches in India at Didac 2017

MediaInfoline September 20, 2017

element14, The Development Distributor, is now shipping the BBC micro:bit to customers in India as they join The Micro:bit Education Foundation to officially launch the coding device  in India at Didac, Bombay Exhibition Centre, 19-21 September 2017.

The BBC micro:bit was originally launched in the UK in March 2016 following an educational programme led by the British Broadcasting Corporation (BBC), in partnership with a group of technology partners including ARM, Microsoft and element14.  Since launch in the UK there have been 13 million visits to the website, nearly 10 million code simulator runs and 2 million compiles to devices.  The use of the micro:bit in education is also delivering a positive change in attitudes towards STEM*.

  • 39% of girls said that they would definitely choose ICT/computing compared to 23% before
  • 86% said it made computer science more interesting
  • 88% said it showed that coding isn’t as hard as they thought

Measuring only 4cm by 5cm, the BBC micro:bit is a hands-on, easy-to-use introduction to the world of technology and is packed with features that provide endless possibilities for creativity. The device is supported by a website, ( that features a range of resources and tutorials to help users take advantage of the micro:bit’s vast potential.

The micro:bit includes:

  • 25 red LEDs –light them up, flash messages, create games, and invent digital stories
  • Two programmable buttons– associate them with an action and interact with your projects
  • On-board motion detector– just like a smartphone; the micro:bit can react to shakes, tilts, and even drops
  • A built-in compass –sense which direction you’re facing and your movement in degrees
  • Bluetooth Smart Technology and Low Energy– connect to the internet and the world around you, whether that’s other micro:bits, phones, cameras, or tablets to ‘code on the go’ or take selfies
  • Five Input and Output rings –connect the micro:bit directly to other devices using crocodile clips or 4mm banana plugs, and send commands back and forth

Ralf Buehler, SVP Sales and Marketing for Premier Farnell, said: “The BBC micro:bit project was a milestone event in the world of STEM education and computer programming in the UK – and we are delighted to make it available to buy through element14 in India . As the Development Distributor, we are committed to helping develop the future of technology, whether that is supporting customers building products that can change the world for the better, or helping a teacher inspire their class to get into coding. The BBC micro:bit is a fantastic way to introduce students to coding – allowing hands-on application of technology in a way that can inspire our younger generations.”

The BBC micro:bit is available in a range of pack sizes from single BBC micro:bit and ‘micro:bit go’ packs which include a USB cable, battery holder & 2x AAA batteries along with a Quick Start Guide and four inspirational ideas to get started; to ‘Club’ packs of 10 and bulk boxes of 300.

The BBC micro:bit is available from element14.  Visitors to Didac can find out more at the Micro:bit  & CBIS stand, Stand C6c.

The BBC micro:bit is available to buy from element14 in India.


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