BBC Worldwide India announces partnership with Applause Entertainment
BBC Worldwide India today announced a partnership with Aditya Birla Group’s Applause Entertainment that will see the two organisations working together to develop and produce Indian versions of iconic BBC formats.
Kicking off the partnership, BBC Worldwide and Applause Entertainment will work together to develop Indian versions of acclaimed BBC formats, Criminal Justice and The Office to bring to online audiences throughout India.
Criminal Justice is an award winning British television drama series produced by the BBC. The original UK version was written by Peter Moffat, with each series follo
The original UK version of The Office won numerous TV awards and has spawned eight internationa
This will be the first time both Criminal Justice and The Office formats will be developed in Asia, with India being the first in Asia to launch Indian versions of the shows.
Commenting on the partnership, Sameer Nair, CEO, Applause Entertainment said, “Applause is looking to create premium content for Indian viewers to watch online, delivered on the back of the big digital highways that have been built through telecom and all other platforms that exist. We feel that BBC Worldwide,with its high quality content library and formidable reputation for making premium content in India, is the ideal partner to work with. Together, we are pulling expertise and resources to adapt popular BBC
Myleeta Aga, SVP and GM, South East Asia and South Asia at BBC Worldwide said: “We are very excited to be working with Applause Entertainment, and are assembling an A-list cast of talent to ensure the highest standards of execution. We see Criminal Justice and The Office as just the first step in a long and fruitful partnership with Applause. We are confident this partnership will be result in many more incredibly popular and well-loved Indian adaptations of BBC formats.”