BBLUNT, India’s premium hair care and styling brand from Godrej Consumer Products Ltd (GCPL), has introduced Hot Shot range of styling products which is a stylist developed and tested on Indian hair. The brand has roped in actress Jennifer Winget as the face of this new hair styling range. As part of this collaboration, BBLUNT has released digital films dedicated to each product in the range including Hot Shot Heat Protection Mist, Hot Shot Hold Spray, and Hot Shot Finish Spray. Conceptualized by Schbang, the films highlight the convenience of hairstyling at home using the Hot Shot range to get the salon-like finish.
BBLUNT’s Hot Shot range further strengthens the brand’s promise of providing a salon in a bottle experience to customers. Hot Shot Heat Protection Mist contains a special blend of moisture-locking provitamin B5 and grapeseed oil, which detangles hair and fights frizz. Hot Shot Hold Spray is a hair-setting spray that gives them the freedom to flaunt gorgeous hairstyles all day and night long! The salon-strength spray helps fix the hairstyle firmly in place. Enriched with an exclusive silicone formula, Hot Shot Finish Spray delivers radiant & instant gloss. All these products are developed especially for Indian hair types and tested vigorously on BBLUNT salon floors.
Speaking about the new range launch, Adhuna, Founder and Creative Director of BBLUNT said, “BBLUNT has always been committed to making the best solutions tailor-made for Indian hair and weather. The Hot Shot hair styling range is the product of 25+ years of our experience put together in a bottle. We want to encourage people to play with hairstyles and express themselves without worrying about any damage. To drive the message of experimenting freely with their hair, there was no better fit than the versatile Jennifer Winget. She brings on board the right attitude and a bucket full of confidence resonating with the brand perfectly.”
Thomas Dawes, Global Creative & Digital Director, Godrej Consumer Products Limited (GCPL), said, “Consumers love their hair as they walk out of the salon, but they often struggle to recreate their style at home – which can be so disappointing. So BBLUNT is on a mission to change this. With our Hot Shot hair styling range, we are giving people professional standard products that are rigorously tested in our world-class salons. These products will protect against the hair damage caused by electrical tools, help fix your style in one place, and add incredible shine – leaving you looking like you’ve just stepped out of the salon, every day of the week!”
Sharing her thoughts about the collaboration, Jennifer Winget said, “BBLUNT is a trendsetting salon brand with 25+ years of experience. It is a legacy hairstyling brand that I believe in and I am honoured to be a part of it. The Hot Shot hair styling range is the ultimate hair styling trio which gives me the freedom to style my hair however I want to without worrying about it being damaged. We have also launched a DVC which highlights the benefits of the range and shows just how convenient it is to get salon-like hair at home.” Known for her inimitable sense of style, Jennifer has been associated with the brand earlier for the launch of its Salon Secret range.
Harshil Karia, Founder, Schbang, added, “BBLUNT’s Hot Shot hairstyling is the perfect range for the upcoming party season! It’s convenient, enriching, and the perfect DIY hairstyling tool. The collaboration between Jennifer Winget and BBLUNT brings out the best of high fashion, again! We had an amazing time working on this digital campaign and hope that audiences enter 2022 in style.”
BBLUNT continues to reinvent itself, with an entire range of products specially developed for Indian hair, weather, and water. With a consistent innovation track record, the brand has so far brought brilliantly packaged, premium quality, effective products to tackle specific hair care and styling needs of the Indian consumer. Hot Shot range is the newest addition to the styling portfolio. Two more digital films of Hot Shot range featuring Jennifer Winget will be released by the brand in the coming days.