BharatMatrimony, India’s leading matrimony service, today announced the launch of BhojpuriMatrimony.com, an exclusive matrimony service for the Bhojpuri community. The service is available on app, mobile site and desktop. This comes after the recent launch of RajasthaniMatrimony and BihariMatrimony and is part of the move to expand its penetration and achieve stronger leadership in the North.
With this the number of language-based online matrimony services under it has grown to 18 including MarathiMatrimony, BengaliMatrimony, PunjabiMatrimony, TamilMatrimony and TeluguMatrimony.
According to the 2011 Census, 51 Million people speak Bhojpuri. This presents a large opportunity for matrimony services to this community.
Talking about the launch, Murugavel Janakiraman, Founder and CEO of Matrimony.com, said, “Over the last 21 years, through the BharatMatrimony app, we have understood the unique preferences of the Bhojpuri-speaking community in Bihar, UP and worldwide very well. We’d like to serve them better with the new exclusive service. With thousands of successful Bhojpuri matches every year already happening on BharatMatrimony, we are sure BhojpuriMatrimony.com will benefit this community immensely.”