Big Bazaar teams up with Rapper Emiway Bantai for Sabse Saste 5 Din
Big Bazaar collaborates with one of the biggest artists in underground rap scene, Emiway Bantai who is one of the rapper of the upcoming movie Gully Boy starring Ranveer Singh, to make the SabseSaste 5 Din announcement. When approached by Big Bazaar to do something about Sabse Saste 5 Din, Emiway expressed his interest in the collaboration and visited a Big Bazaar store to get a real feel of the environment and the general vibe. It was here that he came up with the brilliant idea of creating a composition about all products available at Big Bazaar and how Sabse Saste 5 Din is all about the celebration of shopping for the common man. The result was the scintillating Sabse Saste 5 Din anthem.
Sabse Saste 5 Din this year will be held between 23 -27 Jan across Big Bazaar stores. Pawan Sarda, Head of Digital, Future Group, speaks about how the collaborations fits with the philosophy of Big Bazaar. “We always make sure that the brand is moving along with the customer & our constant endeavour is to do things to be relevant to young India. Digital is all about topicality & how best a brand can integrate the same in its storeytelling. Thus with the buzzing rap culture catching the fancy of the entire nation, we chose to do a “rap” to announce the launch of Sabse Saste 5 Din with Emiway.”
Anil Nair, Managing Partner, Law & Kenneth Saatchi & Saatchi adds on how this move is a perfect amalgamation of astute marketing and creativity, in which Big Bazaar continues to excel in. “Big Bazaar is a brand that has constantly tried to be relevant and in touch with the spirit and changing needs of young India. Be it with our various Facebook 24-hour LIVEs or the Twitter Decide Your Price promotions or the Google Smart Search. Our collaboration with Emiway Bantai is part of immersing ourselves into their conversations and narrative.”
Sudarshan Sudevan, Executive Creative Director, Law & Kenneth Saatchi & Saatchi sums it up with how Emiway is the perfect choice for this campaign.“Sabse Saste 5 Din, as a celebration, has so many things on offer for the consumer that the best form to bring them alive with the flavour of the season, which was IndianRap& Hip Hop. We wanted to explore this new, upcoming genre in a way that has never been used before. And Emiway Bantai fit into our scheme of things perfectly.”
Youtube link of the video:here