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BINDASS To Relaunch In A New Avtaar This October

MediaInfoline September 21, 2017
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With brand values and content that reflect the lives, dreams and aspirations of the youth in India, bindass is the leading entertainment destination for youth. The brand has continued to evolve in line with the dynamic tastes of young India.Taking this thought forward, brand bindass will undergo a transformation from October 2017.

In its promise to be omni-present across platforms, bindass will launch an OTT platform for the millennials, who want to consume content on-the-go. With the addition of this platform, bindass will have complete presence across linear and digital platforms, providing the users with more opportunities to interact with the brand.

In addition, the bindass channel will represent a variety of content in a refreshing new packaging. We will bring together branded content,original shows, contemporary music and movies on a single platform – bindass.  The existing linear platforms bindass and bindass PLAY will consolidate into bindass.

Last year with Girl in the City (followed by The Trip and Girl In The City Chapter 2), bindass led the wave of disruption with an omni-content, multi-platform strategy to win over millennials in a rapidly evolving digital space with outstanding success. bindass will now welcome a slew of new series which will kick off with the launch of Dil Buffering and TereLiye Bro in October and November 2017 respectively.

DIL BUFFERING:

A coming of age story of a 24 year old Abby, looking to find her true love. In the process she seeks help from an RJ on a radio show after her recent break-up. Listening to his advice Abby realizes that she has never fought to sustain her relationships and she must try harder to give love a second chance. The series will take Abby on a rollercoaster ride of meeting a few exes, some by chance, some through efforts and having some interesting encounters with them to finally meet Mr. Right.

  • 10 episode series, launching on 29th September 7:00pm, simulcast on all our platforms including TV
  • 15-18 minuter episode
  • Brands on-board: Micromax, Tinder, Sofy and Ginger by lifestyle

TERE LIYE BRO:

Teri Liye Bro is a story of two friends and a sister who set out on a mission to fulfill their best friend’s bucket list but in return come out of it valuing their friendship and fulfilling their own wishes along with the friend’s. What brews next is an exciting journey of these three finding out what they truly want and appreciating their bond as friends and much more!

  • 10 episode series, launching in mid-November
  • 22 minuter episodes

 

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