Crossing 20 million monthly active users (MAUs) in Apr’21 from 6.3 million MAUs in Apr’20, Zee Digital’s leading entertainment portal, BollywoodLife.com, has witnessed a staggering growth of 3.2x in the past one year. Leaving competitors such as Desimartini.com, Filmibeat.com and Pinkvilla way behind in terms of growth, it has emerged as the fastest-growing entertainment portals. It has cemented its spot as one of the largest entertainment destinations in the country.
BollywoodLife.com platform has renewed its approach in an endeavour to reach every household, and make entertainment accessible to all. The renewed approach is towards content presentation revamping page structures and content mix for multiple categories like video, celeb, movies etc. to provide content that’s easily searchable and is presented as per the user’s liking.
Commenting on the impressive growth, Zee Digital CEO Rohit Chadda said, “BollywoodLife.com has always strived to present engaging and original content for its users, and we are thrilled to see this kind of validation in the statistics. As a result of a well-integrated product and editorial strategy we’ve made content easy to search and easy to consume. Focus on original videos has increased our reach tremendously on social platforms helping build a strong brand.”
The video channel of BollywoodLife.com last year focussed on helping in both increasing reach as well brand-building by covering more exclusives roping in various celebrities. The brand growth has also fuelled with successful initiatives like BollywoodLife.com Awards 2021. The digital event was the No.1 trend on Twitter along with unprecedented fan engagement, with stars like Shivangi Joshi, Ranveer Singh, Shaheer Sheikh, Sonu Sood, Sidharth Shukla, Mouni Roy taking home trophies.
Rohit Chadda further said, “This figure of 20 million is just the start of more ambitious plans and strategies ahead. Our growth in Hindi has encouraged us to expand to more languages. We would soon be rolling out our language offerings which shall help us reach entertainment savvy audiences in other parts of the country as well.”
For the first time, April 2021 also saw ZEE Digital cross 300 million MAUs. The growth of 4x in MAUs over the past 2 years has made it one of the fastest-growing digital media companies of scale in the World.
Covering 9 languages to offer a seamless news consumption experience to its users, ZEE Digital, recently, did the largest PWA launch for 13 of its national and regional news brands. A new mobile site has been launched by India.com earlier this year to provide a more immersive experience to users which resulted in tremendous growth for the brand in terms of monthly active users.
