Bolo-Live launched by Bolo Indya for reaching a wider audience
Bolo-Live, the industry’s first Live streaming capability on an Indian short video platform launched by the passion economy is driven short video content platform, Bolo Indya for a wider audience. The integrated real-time gamification in the Bolo-Live streaming feature is in a form of a gifting option where creators can be rewarded by their follower base. This gifting option is based on their content density, quality and engagement and this can be redeemed in cash on the Bolo Indya platform. During its soft launch, Bolo-Live has already crossed 1 lakh monthly microtransactions.
Bolo Indya strengthens its position as a leader in the creator economy amongst short video apps from India, with the wider launch of Bolo-Live streaming feature capability. Bolo Indya aims at empowering content creators from Bharat to transform their social capital to financial independence and this is a step forward in this vision.
Spread across 14 languages, the platform currently has over 68 lakh users including 28.50 lakhs creators. Bolo Indya expects its creator income to grow by 300% with the unique service offering by December 2021.
To deliver specialized skills-based services and other highly engaging content to the follower base in the language of their choice, Bolo-Live creator partners on the platform will now have an added streaming feature to go live. A wider variety of digital gifts can be sent by the users to their favourite live performing creators and these gifts can range from a rose for 10 Rs to even a space rocket for 500 Rs to a special occasion premium gift for 1000 Rs. Users can emerge as the top fans of their favourite creator with real-time gamification, integrated into these broadcasting sessions and they stand a chance to win incentives or goodies from their favourite creators.
Bolo Live’s most popular emerging categories currently include Comedy, Fitness, Entertainment, Fashion & Lifestyle language learning etc. With more than 100 microtransactions happening for each broadcasting session already, the average transaction size during the live session starts from Rs 20-25.
Commenting on the launch, Mr. Varun Saxena, Founder and CEO Bolo Indya said “We are on a mission to build big data and artificial intelligence (AI) technology-led platform that enhances the engagement of content creators with their followers at every touchpoint. Through live streaming, Bolo Indya’s ‘equal opportunity’ algorithms infuse new life to engagement between short video creators and their followers. “As we embark on a journey to enable a 360-degree stack of content consumption for our users and earning for creators, we are confident that Bolo Live will be able to be able to drive closer connect, bond and credibility amongst our users as well as creators and help them gain more revenues for their content creation ability.” he further added.
Bolo Indya becomes the first homegrown short video app of local language short videos in India to bring this to the creators and consumers. By lovers of online streaming, virtual gift-giving is one of the top preferred activities. Making it a full 360-degree journey for content consumers, this coupled with Bolo Meets, personalized online services sessions hosted, distributed and delivered on the platform to engage with their favorite creators, and for creators to be able to earn by monetizing their connect and credibility with their follower base. Average earnings of top creators on the platform stand close to INR 90,000.
Click on the Google play store link to update the version and start Live Streaming and Gifting