Boost enables young sports enthusiasts to share tips and ideas with Virat Kohli and MS Dhoni
Boost, one of GSK’s leading brands in Health Food Drinks category, has garnered interest and support from young sports enthusiasts with its new campaign, ‘Exams are On’. With this campaign, Boost created a platform to share tips and tricks with their brand ambassadors, Virat Kohli and Mahender Singh Dhoni. Within a span of 4 weeks, more than 25,000 ideas and wishes have poured in for the cricket stars.
The campaign ‘Exams are On’ came alive through interactive kiosks which were set up across 10 cities at schools, cricket academies and shopping malls. The young fans are also sharing their winning ideas with Virat Kohli and MS Dhoni by giving a missed call on 99998-86611 and recording their voice messages.
Link to the TVC: here
Vikram Bahl, Executive Vice President Marketing, GSK Consumer Healthcare India said, “Our initiatives at Boost, have been focused at motivating young sports enthusiasts to play a bigger game so far. However, with this campaign, we are giving them a chance to motivate their cricket heroes, Virat Kohli and MS Dhoni. Young fans tend to speak to their television sets and share their thoughts while watching cricket match, trying to help their favourite team/players win. Boost wanted to give a voice to this emotion through the new platform.”