BTVI announces new programming for Indian audiences
Business Television India (BTVI), India’s premier English business news channel completes two years on July 31st.
In this short period since it went live on August 1, 2016, BTVI has created a niche for itself in India’s crowded business news space, bringing first rate news and views from the world of business, the stock markets and the economy for viewers on television and the digital world.
BTVI’s coverage and reportage have a very wide span. The channel has excelled in covering multiple, crucial areas including the insolvency and bankruptcy process, the effort to reduce India’s mountain of debt, the introduction of the Goods and Services tax, the stock markets, daily caller shows covering listed stocks as well as the growing mutual fund segment among others.
“It has been a fantastic journey in creating content that enables our viewers to Save-Invest-Prosper. Over the past two year we have changed the narrative, by not just beating the competition with exclusive news breaks but offering focused, relevant and credible content that is of immense use to business television viewers. We believe in breaking news and exclusives first and fastest. Our coverage is forthright, and we do not hesitate in saying the truth as it is”, said Siddharth Zarabi, Executive Editor, BTVI.
To build on its recent success and the needs of the business viewer, BTVI is unveiling a new content offering in the 8-10 am prime time business viewership band. “A new show – The Market Movers – will air from 8-8.30 am Monday to Friday from next week onwards. This will be followed by a half-hour show – Today’s Bets – which brings on board some of India’s best known technical experts from 8.30-9.00 am. The crucial 9-10 am market hour will see a revamped offering – The Opening Trade – that will set up the trading day for stock market viewers”, said Zarabi.
Speaking about the two-year journey, Megha Tata, COO, BTVI said, “We are truly elated to grow at this pace. We have constantly tried to evolve and adapt to the market and audience requirements. We are also emerging as a preferred partners for advertisers who seek to tap audiences that matter. Going forward our digital offering will add value to viewers and allow a seamless experience for our audience.”
To mark the completion of two successful years of being in business, BTVI is airing a curated mix of some of the BEST shows of BTVI over the weekend beginning this Saturday, July 28. The channel will also showcase some of the finest minds in Indian business and stock markets through the #OPINION SERIES that aims to spread financial literacy and awareness, starting Monday, July 30.
Simultaneously, BTVI is offering interesting thematic content under the rubric of “ROUTE TO PROSPERITY” commencing next week on all its prime show including – #Call BTVI, #BuildYourPortfolio and #MarketGuru.