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BTVI endeavors to increase financial literacy across India through Money Mantra

MediaInfoline October 9, 2018
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Business Television on India (BTVI) introduces a multicity initiative – Money Mantra which is an effort to expand the financial awareness and literacy by bringing together, personal financial experts and mutual fund experts close to the common man and investors.

Money Manta is an on-ground activity where our panel of experts will throw light on the basics of personal finance management, current market trends and address the problems which individuals face while investing.

It will be an interactive session. Which will be held across Mumbai, Delhi-NCR, Bangalore, Chennai, Hyderabad, Ahmedabad, Surat and Kolkata over a span of next four months.

Money Mantra will kick-start in Mumbai on 17th October – P. L. Deshpande Maharashtra Kala Academy (Ravindra Natya Mandir), Prabhadevi 3:30 PM. Channel has invited Kalpesh Ashar, Founder, Full Circle Financial Planners & Advisors and Dhruv Rawani, Founder, GoalSIP.com and the session will be moderated by Muralidhar Swaminathan, Channel Director, BTV.

Speaking on the same, Megha Tata, COO, BTVI said “Money Mantra is our effort to further our credo of Save, Invest & Prosper. It is a well thought activity to help individuals as well as investors to manage their wealth. These series of events will also give us an opportunity to interact with our viewers and understand them better. At BTVI, we have always believed in empowering our viewers by educating them and with Money Mantra we are re-enforcing the same.”

Adding to that, Anuj Katiyar, Head of Marketing, Research and Branded Content, BTVI shares, “Money Mantra is BTVI’s initiative to share expert advice with its loyalists and viewers and empower them to make the right financial decisions. With the huge response we received from our audiences for MF Guide and Call BTVI, we decided to get closer to our loyalists by covering 8 major cities in the first phase and seeping even deeper in its second phase. We have designed our 360-degree marketing campaign to reach out to everyone who wishes to comprehend the various aspects of financial literacy and intricacies of sound decision making.”

The event has been supported by IIFL Securities, Business Standard & Big FM.

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