Celebrate Cricket With The King of Good Times

As the nation takes to cricket with fervour, Kingfisher – The King of Good Times like always surprises its consumers with something new and exciting. This time it’s with the introduction of a new range of packaging meant for this season – The Special Cricket Edition Packs.

The Special Cricket Edition packs have been designed to celebrate Kingfisher’s association with the country’s most loved sport and perfectly capture the game’s pulsating energy. Kingfisher, much like cricket, brings the entire nation together in a celebration of sport, team spirit and the Good Times. This is the first of its kind initiative wherein a brand in the alcohol beverage category has introduced a special pack on such a large scale. The introduction of these packs will touch nearly every consumer across the country, bringing the power of our association with cricket in every consumer’s hands.

This packaging initiative has been extended to both Kingfisher Premium and Kingfisher Strong across its range of bottle and can. The packaging seamlessly incorporates key elements from the game lending it a cool and youthful look. This initiative will be amplified by a host of visibility support at points of sale and consumption luring every beer consumer irrespective of his current choice of brands to engage with Kingfisher and its cool Special Cricket Edition.

Commenting on the launch of the packs, Samar Singh Sheikhawat, Senior Vice President – Marketing, United Breweries Limited said, “Kingfisher has had a long standing relationship with the game of cricket, going back to the West Indies cricket team in 1996, which gave birth to the iconic Oo La La  Le Lo jingle. This is the first time ever that we have introduced a special cricket edition pack, celebrating the spirit of the game with our consumers on such a large scale. We are excited about the introduction and look forward to giving beer and cricket fans a true taste of the Good Times!”

Whether one is supporting a country or a club team, whether one’s team is winning or losing, Kingfisher’s Special Cricket Edition are set to bring the nation together and celebrate the cricket season with The King of Good Times!