In a landscape where little is constant, Porter celebrated 10 years of shared growth and trust. Celebrating its significant milestone, Porter, India’s leading tech-enabled logistics company, unveiled a brand film and an interactive microsite to mark its 10th anniversary. Directed by Diptanshu Chakravarty and produced by Eyelevel Cinema, the film nostalgically reflects on the journey that has shaped Porter’s path over the years. It highlights key lessons learned and brings to life the essence of Porter: moving a billion dreams, one delivery at a time. This milestone represents a pivotal chapter in Porter’s mission to make deliveries easy, reliable, and hassle-free.
The two-minute video, created by digital agency 22feet Tribal Worldwide, takes the audience through Porter’s journey, from a shared vision among friends to uplift driver-partners’ lives, to making deliveries easy, reliable, and accessible. It reinforces Porter’s core belief: each delivery represents more than just goods—it embodies the livelihoods, hopes, and aspirations of customers and driver-partners alike. From humble beginnings of managing orders with a single phone and an Excel sheet in a small flat, Porter has evolved into a multi-city, multi-category operation. Today, with five apps, Porter has touched the lives of over 1.5 crore customers and more than 7.5 lakh driver-partners.
In addition to the film, Porter has launched a microsite. This digital platform captures the brand’s journey—the highs, the lows, and everything in between. The microsite highlights key milestones, images from the past, and heartfelt messages from our founders, providing a comprehensive view of Porter’s decade-long journey. It is a celebration of Porter’s growth, fueled by the dedication of its team, the support of driver partners, and the trust of customers.
Reflecting on the journey, Mohit Rathi, Vice-President, Customer Growth & Engagement, Porter shares, “Our decade-long journey has been an incredible ride. We started with a simple commitment to make deliveries easy, reliable, and accessible. This film and microsite narrate our growth story and the invaluable experiences we have gathered along the way; the legacy we have built that continues to inspire us to push harder and achieve more. As we look ahead, we commit ourselves to the larger dream of building scale in our business and move more than a billion such dreams across geographies and categories without losing focus on the importance of every individual experience.”
The 10-year milestone marks not just past achievements but also the beginning of new opportunities. As customers increasingly seek reliable and cost-effective logistics solutions, Porter is well-prepared to seize this opportunity with its tech-enabled services. The company is committed to facilitating the transportation of goods of all sizes, offering transparent pricing, and ensuring a seamless experience for its valued customers through a spectrum of intra-city and inter-city services.
