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Brand becomes the world’s largest virtual jewellery mall

MediaInfoline August 28, 2017
Share, one of the largest online jewellery portals, by Birla Gold & Precious Metals Limited (BGPML), now holds the position of the world’s largest virtual jewellery mall. With more than 30,000 eye-catching designs in gold, diamond and gemstone jewellery, is the one-stop-shop solution for all jewellery lovers. with over 10 Lakh visitors per month and an active social media presence, is one of the most popular e-commerce jewellery site in India. The online virtual jewellery mall has witnessed 20% growth in repeat online visitors and the numbers are expected to increase month-on-month.

CherishGold with its wide range of designs and distinctive patterns in various categories appeals and caters to the working women, and upper middle class segment of the society. Apart from the latest and trendy designs also offers its customers flexible payment options and easy return policy. The ‘Best Price Challenge’ feature by the online portal, promises the lowest prices on diamond and gemstone jewellery.

Commenting on the achievement Ms. Nikita Rattanshi, Director at Birla Gold & Precious Metals Limited said “With our vision and concept of E-commerce jewellery has been different as compared to other online jewellery portals. Our designs are crafted keeping in mind the daily struggles of the modern working women, and our aim has always been to offer them the best solution with unlimited choices.”

Taking the online experience of jewellery buying to offline customers, has opened Cherishgold – BJEWELZ co-branded stores. The co-branded stores club the infinite offerings of an online jewellery mall, and present the same to walk-in customers at a retail store and vice-a-versa, at just a click of a button. With a clear objective of expanding its reach to the larger set of masses in the retail market, and in metro and tier 2 cities, the company intends to open 500 such co-branded stores across the length and breadth of the country with 55-60 co-branded stores in Gujarat and Maharashtra in near future.

With the largest collection of gemstones, gold and diamond jewellery, the products available on are certified by International Gemological Institute.


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  1. Komal Soni August 30, 2017

    Excellent jewellery fair. Such an eclectic mix of designs and different processes. Very inspiring!”


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