India’s premium hair care and styling brand from the house of Godrej Consumer Products Ltd., BBLUNT has roped in actress Jennifer Winget to be the face of their all-new shade, Cherry Red. It is an extension to their at-home crème hair colour range, Salon Secret.
The brand has unveiled a new digital film featuring Jennifer showcasing “the why and how” of her bold transformation. The video highlights the new fashion shade Cherry Red, along with the convenience of its application and its benefits with an aim to create awareness around the launch.
Speaking on this collaboration actress Jennifer Winget said, “When you think of BBLUNT, you think of trend-setting styles, a legacy of 25+ years working with Indian hair on their salon floors, on film sets and on the runway, and then, of course, an entire range backed by expertise. How can one NOT be thrilled to be part of the BBLUNT family!? And to be the face their all-new fashion shade, Cherry Red; I am over-the-moon excited! This colour transformation is my way of beating the boredom that came with the lockdown and I can’t believe I did it all by myself. It is a proud accomplishment, indeed. I love colouring my hair, but always feared the damage, but with experts on your side, damage is no longer a concern. I am thoroughly loving the vibrant colour and I am definitely basking in the shine. I strongly encourage everyone to express themselves through their hair – Go bold, Go Cherry!”
Thomas Dawes, BBLUNT Business Head, said, “Consumers are becoming more demanding from their hair products. They want natural ingredients blended with the latest in science, and they want to know their products will work on their hair type, water and weather. They want it all – and so they should!
From our salons we picked up on the growing consumer demand for vibrant red tones – we think that as people come out of lockdown they want to have some fun and express themselves! Taking a cue from these insights, we launched the new, bold and vibrant BBLUNT Salon Secret Cherry Red Fashion Shade and packed the Super-Fruit extracts of Apple, Kiwi & Strawberry and the salon secret ingredient- Shine Tonic.
A DIY hair colour that gives you a bold salon-like colour transformation at home in just 30 mins! The product ticks all the right boxes- it’s expert-developed, enriched with natural ingredients and the latest in hair colour science and as a thumb rule, is tested first across all our salons on Indian hair.”
Commenting on the association, Adhuna Bhabani, Founder and Creative Director, BBLUNT said, “Indian hair is different from the canvas in the west. We can’t stress that enough. But if there’s one thing we work best with and understand, it is Indian hair. All the 7 shades in the BBLUNT Salon Secret range have been specially curated keeping in mind Indian skin tones, hair textures and our weather. We wanted to really spread our wings and take our Salon-in-a-box to every Indian household and have them experience a salon-quality colour transformation in the comfort of their own homes. The launch of our new fashion shade, Cherry Red is a shout out to everyone looking to experiment and have fun with their hair and there is no better crusader than Jennifer Winget – she epitomizes the brand’s confidence and attitude and being a BBLUNT loyalist for so many years, was the perfect choice”
Harshil Karia, Founder, Schbang, “Cherry Red is the product all Indian Hair colour users have been waiting for! It’s bold. It’s stylish. And it’s enriching – all from the house of BBLUNT! Jennifer Winget brings the campaign alive and no one does high fashion like BBLUNT. Our crew had a fantastic time working on this and a whole host of digital activations will ensure consumers #ReturnWithRed to post-pandemic life.”
Anosh Paghdiwalla, Executive Producer, Schbang Motion Pictures – “For the launch of the all-new Salon Secret High Shine Crème Hair Colour in Cherry Red we collaborated with Jennifer Winget and wanted to bring out her cheeky attitude and the dynamism of the hair colour in the video. The film is a combination of her mood shots, home shots and product shots to ensure we convey a smooth and comprehensive ease in the process of achieving a salon-quality transformation at home.”
Watch the ad film here.