This Diwali witness skyrocketing performances on Chingari


Chingari, India’s renowned social-commerce app, with 85 million-plus users, brings forth special Diwali campaigns for all its creators and singing professionals across the nation. Participants can win big in two exciting campaigns – #ChingariDiwali and #ChingariRockstar.  Both campaigns are specially curated for the different creators so that they can showcase their brilliant skills and also get a chance to gain mega Chingari coins, which can be monetized. The aim is to offer them a lucrative platform to explore & enhance their talents

Additionally, the #ChingariRockstar campaign is a special campaign designed for talents and skilled singers on the platform, who will gain special recognition on the platform by participating in the event. This will be Season 1 of the program and the brand plans on including other genres of art in the upcoming seasons to promote talents from all categories.

To add to the festive vibe, these Diwali creators on the Chingari platform can participate in the #ChingariDiwali contest wherein all the creators on the Chingari platform can participate, out of which the top 5 will win mega Chingari coins of up to 20 Lakhs. The aim of the contest is to promote the festive flavour on the platform with varied Diwali content and to include the Chingari family in the mega celebration with mega gifts for the winners.

To participate in the #ChingariDiwali contest, the creators will have to make videos in different categories each, ensuring quality and unique content. The contest starts on the 1st of November up till 10th November. The 5 categories for content creation under the #ChingariDiwali contests are- Celebration, Fashion, Food, Dance and Comedy. The creators will have to create videos for each category bringing live the festive fervour in their content. It must be ensured that the content is engaging, entertaining and informative. Special emphasis will also be laid on the ideation, curation and cinematography of the videos which will be the essential elements of judging for the contest.

Apart from the Diwali campaign organized for all creators, another campaign for the Chingari nightingales, the singing talent with their mesmerising voices can post their videos with the hashtag #ChingariRockstar, season 1 commences from 1st Nov and ends on Nov 20th. The idea behind the campaign is to promote artists and create an ecosystem of growth, an opportunity to reach out to the industry looking for fresh talents, reaching out to the mass audiences always hungry for good content The whole idea of the project is to create a durable program for our singing pool of talents in Chingari and to become the voice of those talented artists that get lost in the crowd due to lack of support and recognition.

Speaking on the commencement of this mega Diwali extravaganza for creators, Sumit Ghosh, Co-founder & CEO, Chingari said, “The purpose of organizing #ChingariRockstar under the creator’s campaign is to grow the pool of quality creators and ensure that the best talent is categorized as A-listers Chingari influencers thereby promoting their quality content with in-app special mentions. Apart from this the #Chingari Diwali contest is a Diwali fest on our platform wherein the creators can participate and create content showcasing their festive mood. This will help bring live the Diwali enthusiasm on the platform along with providing an opportunity for the creators to win big and celebrate Diwali with some added happiness.”

Adding to the thought Deepak Salvi, Co-founder & COO, Chingari said, “We at Chingari are constantly pushing our creators to gain access to new growth avenues and the #ChingariRockstar campaign is a part of the same initiative. The opportunity to connect with music labels and get recognition through their platform will help the professionals to boost their online presence which in the longer run will help them to gain new work opportunities. Every festival Chingari ensures that its creators have new opportunities to celebrate it big on the platform and this Diwali it only gets better.”

With so much to offer to its creators, Chingari is bound to become one of the most loved apps in the country. Chingari has been able to develop a growth-driven ecosystem for its creators which is the key to the ever-growing popularity of the platform. This festive season all the creators can get a chance to win big through the Chingari app and continue to grow their talent beyond the festivity with the app’s in-grown culture of growth and recognition.

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