CNBC -TV18 wipes out the competition on Budget Day
CNBC -TV18 is once again a clear winner and the undisputed leader in English business news channels’ coverage on the day of Union Budget announcement. Not only was the channel far ahead of other English business news channels but was also more than 1.5 times of ET Now and Times Now put together in the Budget week* thereby consolidating its position as the distinct leader in budget analysis for English news viewing audience in the country. Since inception, CNBC-TV18 has been a leader despite competition coming in during the last few years.
Here’s what the share of channels looks like:
- Budget Day (29th Feb’16)**: All India, CNBC-TV18 was number 1 with 75 per cent share which was thrice of all the competition put together. ET Now was at 21 per cent, NDTV Profit at 2 per cent and Bloomberg TV had 2 per cent viewership.
- Budget Speech***: All India, CNBC-TV18 was number 1 with 72 per cent share.ET Now was at 25 per cent, NDTV Profit at 3 per cent and Bloomberg TV had no viewership.
- Budget Week (27th Feb – 4th March’16)****: In urban India CNBC-TV18 was leading at 71%, more than twice of all the competition put together. The share of nearest competitor ET Now was 23 percent.
*Source: BARC| NCCS AB 22+ Males| Wk 9’16 all days 6- 24 hrs | 1 million plus cities
**Source: BARC| NCCS A 22+ Males| Feb 29’16 |24 hrs
*** Source: BARC| NCCS A Males 22+|29th Feb 1100-1240hrs
****Source: BARC| NCCS AB 22+ Males| Wk 9’16 all days 24 hrs