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CNBC-TV18’s Storyboarding #BestofTweets Shows Changemaker Branding Stories

MediaInfoline November 26, 2020
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CNBC-TV18 is planning to celebrate unique marketing and brand building initiatives through a special series of storyboarding on Twitter called #BestofTweets. 

The primary agenda of this campaign is to highlight iconic brand audience moments along with expert insight from industry leaders and heavyweights who will shed some light on upcoming trends and expectations for 2021. 

A Show To Highlight Branding

The storyboard is CNBC-TV18’s iconic weekly, flagship show, focusing on the A-Z of brand building, marketing, and communication; featuring the biggest names from the industry to share expert perspective and insight as leaders of the A&M community.

It highlights brands that set trends and often break consumer engagement records across platforms through unique propositions, technology-enabled innovations, performance marketing, and virality backed by deep consumer insight and connection. 

To watch the show tune in to CNBC TV18 on Saturday at 8:30 am or Sunday at 11:30 am or catch it on their website www.CNBCTV18.com

Talking about the series, Smriti Mehra, CEO, Business News, Network18, said, “For over two decades, CNBC-TV18’s Storyboard has been the platform of choice for everything related to marketing and advertising in the country. It is the one-point access for brands across industries to share their stories, explore fresh ideas, and earmark trends and insights. This year being so extraordinary, with never-seen-before events and experiences, saw brands and consumers engage and interact even more on digital platforms, to stay connected and be heard. Thus, it is only befitting that we partner with Twitter, a platform that is becoming the barometer of what people want, and bring forth the remarkable campaigns and initiatives that shaped the narrative of one of the most defining years in modern times.” 

Branding in Times of Pandemic

As the 2020 pandemic situation was crucial for brand audience interaction the platform tried to push this endeavour to consolidate a deep sense of community, belonging, and interest sharing and for brands to be heard, stay connected and be culturally relevant.

CNBC-TV18’s Storyboard has partnered with the most sought after and go-to platform for what’s happening – Twitter, to launch a special series, #BestofTweets. The series kicks off with its first episode namely, Best of Tweets ‘Brands Leading the way’ on Saturday, 28th November 2020 with an illustrious panel of guests.

Twitter’s Role In Bringing Change

Twitter is the number one social platform where brands launch their new initiatives and connect with the audience by tapping in on what’s happening. In a way, brands lead Twitter led campaigns that bring in changes and raise awareness, along with shaping fruitful conversations. With this series, CNBC is highlighting this change-making story that had the biggest impact this year. 

  • A limited series, #BestofTweets will dive deep into the new nuances of digital marketing, by showcasing the pioneering and impactful campaigns of the year gone by on Twitter 
  •  Along with brands industry-experts and thought leaders will also be there sharing insights on the trends and expectations of 2021.
  •  Blending this assessment with CNBC-TV18 Storyboard’s ability to focus on a brand’s vision and strategy and offer viewers a 360-degree perspective, #BestofTweets promises to offer much-needed brand insights and momentum during these times.

Preetha Athrey, Head Marketing, Twitter India said “Every day, we are seeing opportunities for brands to build connections, shape conversations, and create an impact in the life of consumers. As one of the frontier news networks, CNBC-TV18 was the perfect partner, and Storyboard the perfect show, to reach out to the business community, and talk about how marketing is evolving by highlighting some of the best campaigns Twitter has seen, with #BestofTweets.”

Highlighting Marketing Trends of this Time

The first episode of the series will see industry-leaders, Manish Maheshwari, Managing Director, Twitter India, and Sapna Chadha, Senior Marketing Director, Google India, and South East Asia offer a microscopic view into the marketing trends in 2020, including the brands’ use of digital platforms to engage with their consumers.

Taking on the branding elocution, Amarjit Batra, Managing Director – India, Spotify, and Vikas Agarwal, General Manager, OnePlus India will share insights on the need to redefine customer engagement and why it is important for brands as well as businesses today to be culturally relevant. 

Curated segments in December and January will showcase unique campaigns and explore new themes. Furthermore, in December 2020, the series will have an additional treat for the viewers – an hour-long year-end special focusing on the best campaigns on Twitter in 2020.

The #BestofTweets series will bring to the forefront new online marketing strategies and nuances which will make the audience understand the brands from a new perspective, ultimately helping the brands to evolve. This will drive innovations and bring to light the game changers of online marketing. 

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