India’s Simplest Bitcoin App, CoinDCX Go will be the Co-Presenting Sponsor for Live-streaming of the upcoming inaugural World Test Championship Final on Disney+ Hotstar. The final match between India and New Zealand will start at Southampton on 18th June 2021. The Investment Product from CoinDCX, the brand with its more than 2 Million User Base, wants to tap into the growing interest in Crypto Investing in India.
The final match will be a landmark game of cricket as the first-ever summit clash in the newly constituted World Test Championship. And as a result, it is expected to generate a lot of buzz and excitement amongst cricket fans all over the country. As per an estimate from BARC, 50% of India’s cricket viewing audience is under the age of 30 and many of them are likely to tune into the tournament to watch India in the final. This partnership with Disney+ Hotstar provides CoinDCX a great opportunity to generate extensive visibility and boost brand recall amongst those young cricket viewers for its investment app CoinDCX Go.
With a vision to make crypto accessible to Indians, CoinDCX has been a pioneering player in the crypto space in India. The WTC Final Partnership should further help CoinDCX in creating awareness and educating retail investors about Cryptocurrency as an asset class. The brand intends to be the safest & simplest crypto investing app in India and targeting cricket fans across the country will help them position their brand strategy to grow further.
“At CoinDCX, part of its #TryCrypto mission aims to bring crypto assets to the masses. CoinDCX Go, our flagship product has been built for large-scale adoption, and partnering with such a massive event is a major step in this direction. The WTC Final has been seeing immense interest and the majority of Indians would be glued in. This helps us showcase the simplicity and safety message of CoinDCX Go to the audience.” – Ramalingam Subramanian, Head of Marketing & Communications.
