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Colgate Vedshakti along with Sudarsan Pattnaik highlights Oral Health

Shreoshree Chakrabarty January 25, 2021

Colgate Vedshakti, an Ayurvedic offering of Colgate-Palmolive (India) Limited which is the market leader in Oral Care in the country has collaborated with Sudarsan Pattnaik who is a Padma Shri awardee and internationally acclaimed sand artist from Odisha.

By creating a stunning sand sculpture for Colgate Vedshakti toothpaste at Puri Beach in Odisha, the sand art aims at beautifully capturing the important message of oral health for overall health by increasing awareness about optimal oral care while. It will be sculpted with the message ‘Mooh swachh toh aap healthy’ and depict the fact of how the mouth is the entry point for germs. With its Ayurvedic offering — Colgate Vedshakti, the installation is a part of Colgate’s relentless efforts in driving oral health education and highlighting its impact on overall health.

Focussing on the education of people about how germs in the mouth can affect overall health, Colgate’s ‘Mooh swachh toh aap healthy’ campaign was established in 2020.

Speaking about the partnership, Mr. Arvind Chintamani, Vice President, Marketing, Colgate-Palmolive (India) Limited said, “We are thrilled to collaborate with Mr. Sudarshan Pattnaik, who’s brought to life the critical message of how oral health is closely connected to your overall health through this gorgeous sand art. Hope many people get a chance to see his fantastic work and let’s remember the Vedshakti message “A clean mouth is critical for a healthy you”.

Watch the TVC here.

Along with a specialized range of personal care products under the ‘Palmolive’ brand, Colgate-Palmolive (India) Limited manufactures and markets toothpaste, toothpowder, toothbrushes and mouthwashes under the ‘Colgate’ brand. It is the market leader in Oral Care in the country. According to The Economic Times – Brand Equity – Most Trusted Brands Survey, conducted by Nielsen, Colgate has been ranked as India’s #1 Most Trusted Oral Care Brand for the ninth consecutive year, from 2011 to 2019. TRA’s Brand Trust India Study Report has also shown Colgate as the Most Trusted Oral Hygiene Brand for the ninth consecutive year, from 2011 to 2019.


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