Colorbar creates awareness for the vaccination drive with #CBCares
As the vaccination drive is ongoing, one of the leading beauty brands in India, Colorbar, has come up with a noble cause #CBCares for spreading awareness about the vaccination drive against COVID-19. Incentivising all those who #GotTheShot, they aim to maximise participation in a nationwide awareness program.
A step in the right direction, Colorbar nudges consumers to get vaccinated and promote safety with this step. One can become a part of this responsible initiative by sharing a picture of themselves getting vaccinated for which they will be gratified with vouchers worth Rs 500 from Colorbar.
Being a pioneer in the Indian beauty industry, Colorbar feels an immense responsibility to give back to society. Hence such an initiative is born purely out of the willingness and compassion for fellow citizens. Be a part of the #CBCares drive, share proof of your vaccination before the end of June on your Instagram stories or feed and tag Colorbar with the #CBIamVaccinated and Colorbar will reward you with the perfect post-vaccination beauty treatment because, after all, building immunity against Covid19 now is more rewarding than ever.
The philosophy of the brand, Colorbar, is to be gender-neutral and celebrate the diversity of all those who come in contact with it. It believes that everyone has the birthright to express themselves in their own unique way. Its cruelty-free product range caters to deliver this. Colorbar has become the 3rd largest brand in India in a very short span of time. The brand holds two Guinness World Records. Its logo is at par with luxury brands and is bold yet feminine. The heart in the logo is there to signify that we craft our products with love and care. The insignia has been cleverly designed to depict the ‘C’ & ‘B’ of Colorbar yet keeping the brand philosophy intact. ‘C’ & ‘B’ merged together means – Infinite Love & to Love everyone infinitely. The brand is available online as well as 100+ exclusive stores, 1200+ multi-brand outlets, along with select partner chains like Shoppers Stop, Lifestyle, New U, Pantaloons.