COMIO embraces internet stars in its brand campaign- ‘#DontListen Kar Daal’
COMIO India, the latest entrant into the value driven mid-segment smartphone category in India, has today unveiled its brand campaign with a unique theme- ‘#DontListen Kar Daal’. Inspired by the confidence and attitude of today’s youth, the campaign is set to debut with a 360 degree campaign led by digital media going live on Facebook, Twitter, Instagram and YouTube. The campaign will be further strengthened by outdoor along with a host of consumer activations, enabling COMIO to create powerful touchpoints with the right audience at the time and place of their choice.
The Indian millennials are brimming with a burning ambition, passion and unyielding confidence to take on their dreams and the campaign ‘Don’t Listen Kar Daal’ hits the perfect notes at so many levels. Complementing the core of the campaign, the brand ambassadors brought on board are the embodiment of this youthful ‘Kar Daal’ spirit. These next generation of entertainers include internet singing sensation- Shraddha Sharma, multi-talented actor and singer – Darshan Rawal, India’s no. 1 prankster group – Funk You, and YouTube star – Anisha Dixit aka Rickshawali.
What is common among these four young superstars? They ignored the naysayers, followed their heart, harnessed the power of mobile internet and practically created their stardom from the scratch. Today, they are followed and idolized by millions. Their medium of expression- the mobile powered digital platform, showcased their talent and skyrocketed them to hugely rewarding careers and a large fan following.
Mr. Sumit Sehgal, Chief Marketing Officer, COMIO India said on the launch, “The young generation today is willing to take on risks, break away from convention and go beyond the ordinary. Our campaign, ‘#DontListen Kar Daal’ expresses the same sentiment as is designed keeping in mind the aspirations of youth. COMIO aims to empower them with the power features of its smartphones – large memory, camera, battery life, speed and tons of other features. Through our very first campaign, we look forward to build an affinity with the youth and connect with them one-on-one.”
Over the course of the campaign, COMIO India will execute high-engagement activations with its targeted audience by sharing inspiring tales of the four-young digital sensations. We may expect exciting online and offline contests, giveaways, on ground-activations in near future.
COMIO as a brand derives its power from the youth of India. They constantly wish to hear what the youth thinks, talks about, what works for them et al. As a brand, it aims to understand how things have changed today versus a decade back, how the youth’s mindspace is evolving, how the socio-economic constrains are becoming irrelevant. This ideology is lending COMIO its major differentiation and clutter-breaking connect in today’s very saturated mobile industry.