Jumboking, India’s leading homegrown QSR brand, which turned ‘sweet 16’ yesterday, has rolled out a new billboard campaign across the city. Pooja Chopra, the famous and talented actress is the face of the brand’s new campaign ‘Always loved it’. The campaign has been designed keeping in mind the coming of age for the brand, which acknowledges its inspiration and the emotions of its esteemed customers.
The idea behind the campaign was to celebrate 16 years of the brandJumboking; and its anniversary on 23rd August. Jumboking is also leveraging the campaign through its different social media platforms. Their robust Facebook page has received excellent reviews towards the campaign with some of the key food bloggers visiting their stores and capturing the essence of the campaign. Pooja Chopra, herself has been very active and elemental in sharing the campaign on social media.
Dheeraj Gupta, Managing Director, Jumboking adds, “Our tagline is #ProudlyIndian and we are aware of the fact that most of us have always loved the Indian flavours in the desi versions of the famed burger. Jumboking, as a pioneer, has taken a step ahead in the food curation drive by taking a local product like vadapav and infusing it with a variety of flavours; like schezwan, corn palak, crispy veg, cholle and nachos. And to our delight the youth have always loved it.”
Pooja Chopra, Brand Ambassador for the campaign said tongue in cheek, “The punch line ‘Always loved it’ was too tempting to resist, just like many of Jumboking’s products”. The beautiful actress, known for her roles in Commando and Ponnar Shankar (Tamil film) and her acclaimed short film Ouch with Neeraj Pandey and Manoj Bajpai, has been a longstanding well-wisher of the brand.
Jumboking started its journey to brand the vadapav or Indian burger in the year 2001. And that is the time when they realized that it’s one of the fast food products which has been loved for over half a century by a majority of people in Mumbai and all over Maharashtra. Visitors from other countries, metros and towns also tend to “pack” Jumboking, and carry it back to their friends or relatives.
Thus, the brand believes that everybody has definitely, always loved vadapav!