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‘CreatorThon’, a content gala launched by Josh, reaches Maldives

Madhushree Chakrabarty April 20, 2021
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‘CreatorThon’- a content creation marathon designed exclusively for the family of Josh creators, is launched by India’s fastest-growing and most-engaged short video app, Josh. CreatorThon has reached to overseas destination in the Maldives after its first successful first leg in Pondicherry. Badshah, the king of desi-pop paid a surprise visit to an exclusive set of 10 Josh creators. Badshah will be associated with Josh till the end of this year, and he will continue with the content gala, which has just started. 

In Maldives, Badshah was seen mentoring this select group of creators from across India in a first-of-its-kind workshop, who also got the chance of a lifetime to jam with him on a private yacht and groove to his hits. The highlight of the day was an early preview to Badshah’s upcoming single ‘Pani Pani’ which releases at the end of the month. The three-day event in Maldives packed with outdoor activities and professional shoots will manifest as exciting, short-video content on the Josh app.

Concluding an action-packed day with these creators on the beautiful beaches of Maldives, Badshah said, “Kehte hain, log josh mein hosh kho bethte hai. But here, at this CreatorThon on Josh, we’re all in, we’re all charged, and I’ve had the best time reliving my work and my music through the lens of a short-video platform. Inspiration comes to creators in different forms, and the challenge and stimulation that accompanies this form of entertainment is infectious. Short-video is all the rage today, and I’m so excited to watch this new generation of creators make use of these perfectly-created opportunities to redefine where, when and how India consumes content.” 

Welcoming Badshah to the family and sharing her excitement all the way from Maldives, Seher Bedi, Head of Josh Studios said, CreatorThon is truly creator haven and just the start of a long, committed journey in discovering our stars of tomorrow. Badshah’s arrival today and his continued association with the platform is a huge boost for Josh in our attempt to break down the barriers between superstars and emerging creators and give the latter the platform they so very well deserve.”

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