The boutique public relations, and social media agency, Crosshairs Communications has bagged the mandate for Priyagold. As per the mandate, the agency will now be responsible for managing and crafting Priyagold’s key messaging across the Indian market and also manage end-to-end via social media. The appointment of the agency was a result of a multi-agency pitch.
Since 1993, Priyagold has emerged as one of the most powerful brands in the FMCG Sector. The brand is literally, the ace brand of the parent company, Surya Food, and Agro Ltd. With a wide and well-established distribution network, it is one of the leading manufacturers of biscuits in northern India.
Crosshairs Communications will now be piloting Priyagold’s communication and online presence, thus securing a clear mandate to disseminate the richness of Priyagold’s product offering across the Indian market. Also, the agency will manage end-to-end social media, subsequently handling the official Facebook and Instagram pages, as well as influencers management for the brand. The brand will veritably strengthen the core expertise of the agency.
On winning the mandate, Stuti Jalan Sureka, Founder, Crosshairs Communication, stated that “Crosshairs is elated to be working with Priyagold to pave the way for relevant, compelling Social media campaigns tailored to bond with its target audience. We foresee our role in nurturing the momentum and augmentation of the brand portfolio to build greater appeal for the brand. We look forward to some momentous times and a great association ahead.”
Since its inception, Crosshairs Communications has effectively handled social media and PR mandates for many clients in the lifestyle, luxury, corporate space, and hospitality.
Priyagold has firmly established us as one of the industry’s top players and its products are now available in more than 20 countries. Some of the popular products of the brand are Snacks Zig Zag, Butter Bite, Marie Lite and CNC.