Dabur expands Vatika portfolio; launches Vatika Germ Protection shampoo
Expanding the Vatika portfolio, India’s leading science-based Ayurveda Company, Dabur India Ltd announces the launch of ‘Vatika Germ Protection shampoo’, which helps to protect against Germs and Coronavirus.
Announcing the launch, Mr. Gaurav Parashar, Marketing Head- Hair Care, Dabur India Ltd said, “We are happy to add a new member to the Vatika Brand. The new ‘Vatika Germ Protection shampoo’is a first of its kind shampoo in the market which along with the benefits of natural ingredients, that Vatika Brand is known for, also helps to protect against germs and coronavirus. With the goodness of Neem and Aloe Vera along with Lemon, Methi, Almond, Rosemary and Tea Tree, it provides up to 99.9% Germ Protection.”
Including 80ml, 180ml, 440ml & 640ml, Vatika Germ Protection shampoo is available in 4 SKUs which are priced at Rs. 45, Rs. 95, Rs. 250 and Rs. 400 respectively. Leading e-commerce platform- Flipkart will also be selling the product along with regular retail channels too.
“The COVID pandemic has brought about a change in the consumer behavior and purchasing habits. We are all looking for solutions and products that help to protect us and our loved ones. While there is a huge thrust on Protecting the Hands and Face, Protecting the Hair and Scalp is a need that is growing. Keeping this in mind, we have launched Vatika Germ Protection Shampoo”. Mr. Parashar Added.
One of India’s leading FMCG companies, Dabur India Ltd has been building on a legacy of quality and experience for 137 years. Dabur India’s FMCG portfolio includes nine Power Brands: Dabur Pudin Hara, Dabur Chyawanprash, Dabur Lal Tail, Dabur Honitus and Dabur Honey in the Healthcare category; Dabur Amla, Vatika and Dabur Red Paste in the Personal care space; and Réal in the Foods category. Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company.